HYATT HOTELS CORP. plans to open more than 50 new luxury and lifestyle hotels globally within two years, with Europe projected to see a 52.8 percent increase in luxury hotel stock by 2028. Future openings include Park Hyatt Kuala Lumpur, Park Hyatt Johannesburg, Andaz Miami Beach and Andaz Gold Coast, Hyatt said in a statement.
Hyatt, with 70 percent of its global rooms in luxury and upper-upscale categories, added 28 luxury hotels in the past three years and doubled its luxury room count since 2017, the statement said.
“2024 has been a strong year for the Europe, Africa, and Middle East region, driven by luxury and lifestyle segments, as shown by the strong performance of our hotels and excitement around openings like Park Hyatt London River Thames and Park Hyatt Marrakech,” said Javier Águila, Hyatt’s group president, EAME. “Our future in these sought-after segments looks brighter than ever, thanks to recent acquisitions like Mr & Mrs Smith and Standard International, as well as our commitment to building dedicated teams and leveraging specialized talent to enhance our luxury and lifestyle offerings.”
The luxury portfolio will include hotels with diverse amenities and designs, featuring brands like Park Hyatt, Alila and Miraval, Hyatt said. The lifestyle portfolio will focus on original design, dining, and cultural programming, with brands such as Andaz, Thompson Hotels and the newly acquired Standard International.
In October, Hyatt announced plans to launch a lifestyle group following its acquisition of Standard International, parent company of The Standard and Bunkhouse Hotels. The group will focus on developing projects from the acquisition. Amar Lalvani, former executive chairman of Standard International, will serve as president and creative director. The group will be headquartered in New York City, with additional offices in Austin and Bangkok.
As of 30 September 2024, Hyatt’s portfolio included over 1,350 hotels and all-inclusive properties in 79 countries across six continents.
