HWIC Becomes WHLA’s 34th Member in 2025
THE HOSPITALITY WOMEN’S Innovation Council recently joined as the 34th member of the Women in Hospitality Leadership Alliance to support women and underserved communities across the industry. The council will encourage women to take part in the messaging, programs and initiatives shared by all WHLA groups.
WHLA was founded in 2021 as a consortium of organizations working to advance women in hospitality.
“The alliance is the flagship organization promoting women across the hotel industry, and the council is thrilled to join their ranks as the latest group helping to build bridges across the hospitality tech landscape,” said Georgine Muntz, Visual Matrix’s CEO. “Through collaboration and ongoing contact, the council has helped create a groundswell of support for women’s growth and development across hospitality tech, and alongside the alliance, we plan to continue escalating the conversation until our industry is as innovative and efficient as we all know it can be.”
HWIC, formed in 2023 with support from Visual Matrix, addresses hotel challenges and promotes collaboration across tech roles and stakeholders, the duo said in a statement. The council includes executives from hotel companies, technology developers, AHLA’s ForWard members and others.
Rachel Humphrey, WHLA’s founder and chair, said they have actively participated in the rapid development of the Women’s Innovation Council.
“We are excited to formally welcome them to the alliance, help amplify their efforts, and foster collaboration among all the organizations,” she said. “Together, we are stronger, and the entire hotel industry benefits.”
WHLA and CJ Media Solutions will offer quarterly media training for participating organizations, led by media and PR professionals across interviews, videos, podcasts, and panels. In August, WHLA launched an interactive speaker directory featuring over 700 senior-level women experts.
