Skip to content

Search

Latest Stories

Hotel Equities to integrate Pinnacle Hotel’s portfolio

The collaboration expands on HE’s existing role managing Pinnacle’s AC Hotel Kansas City Downtown

Hotel Equities and Pinnacle Hotel Group partnership announcement 2025

Hotel Equities is working with Arkansas-based Pinnacle Hotel Group to integrate Pinnacle’s hotel portfolio and development pipeline—including Marriott, Hilton and IHG properties—into HE’s management platform effective May 1.

Hotel Equities and Pinnacle Hotel Group Unite for Growth in 2025

HOTEL OWNER, OPERATOR and developer Hotel Equities is working with Little Rock, Arkansas-based Pinnacle Hotel Group, integrating Pinnacle’s hotel portfolio and development pipeline into HE’s management platform effective May 1. The collaboration expands on HE’s existing role managing the AC Hotel by Marriott Kansas City Downtown, co-owned by Pinnacle.

Alpharetta, Georgia-based Hotel Equities is led by President and CEO Brad Rahinsky, while Pinnacle is led by Principals Chet Patel, Rocky Govind, Shawn Govind and Nayan Nagin.


“Our team is honored to welcome Pinnacle to the HE family,” said Rahinsky. “We’ve had the privilege of witnessing Pinnacle’s leadership firsthand through our collaborations over recent years, and their track record speaks for itself. With a foundation of trust, shared values, and a unified vision for long-term success, we look forward to strengthening this relationship and achieving great things together.”

Pinnacle has developed and operated hotels across Marriott International, Hilton Hotels & Resorts, and InterContinental Hotels Group brands in key markets, the companies said in a joint statement. The company sought a management partner with the scale and resources to support its portfolio and create career opportunities as it grew.

Chet Patel said choosing a management partner required aligning with a company that shares Pinnacle’s passion for hospitality and can support its long-term growth.

“Hotel Equities offers a scalable future, and we’re confident this partnership will drive meaningful results for our hotels, associates, and guests while creating new career growth opportunities for our team members,” he said.

The transition began with a recent town hall meeting, giving associates an open forum for Q&A and dialogue, the statement said. The HE team views this as a key step to setting the stage for long-term success and ensuring clear communication before the May 1 transition.

“We take great pride in exceeding expectations—both for our guests and our ownership partners," said Al Smith, HE’s president of hotel operations. "We are eager to bring our support, proven strategies, and added resources to Pinnacle’s hotels, ensuring they achieve peak performance and deliver exceptional hospitality.”

Meanwhile, Dothan, Alabama-based LBA Hospitality recently took over management of Georgia-based Sai Hospitality Management Co.'s five hotels in Georgia and Florida as of March.

More for you

Vision Hospitality Hosts Red Sand Project in Chattanooga, Tennessee
Photo credit: Vision Hospitality Group

Vision hosts Red Sand Project against human trafficking

Summary:

  • Vision held its Red Sand Project to combat human trafficking in Chattanooga, Tennessee.
  • It fights trafficking through partnerships, staff training and philanthropic support.
  • Tennessee reported 213 human trafficking cases in 2024, involving 446 victims.

VISION HOSPITALITY GROUP held its fourth annual Red Sand Project with WillowBend Farms to combat human trafficking in Chattanooga, Tennessee. The event brought together organizations working to combat human trafficking, including the Family Justice Center for Hamilton County and the Hamilton County Health Department.

Keep ReadingShow less
Hotel exterior of Motel 6 Las Vegas under G6 Hospitality and Galaxy Hotels partnership
Photo credit: G6 Hospitality

G6, Galaxy aim to grow Motel 6, Studio 6

Summary:

  • G6 Hospitality and Galaxy Hotels Group are expanding Motel 6 and Studio 6 in the U.S.
  • Galaxy said G6 brands outperform others in guest satisfaction and value.
  • One Galaxy hotel generates $8–10M annually; the full G6 portfolio is expected to reach $50M.

G6 HOSPITALITY AND Galaxy Hotels Group are now working to expand the Motel 6 and Studio 6 footprint in the U.S. About 10 Galaxy-managed hotels, totaling more than 1,300 rooms, will operate under the G6 brands, with more to follow.

Keep ReadingShow less
Choice Hotels campaigns

Choice launches campaigns for extended-stay brands

Summary:

  • Choice launched two campaigns to boost bookings across its four extended-stay brands.
  • Based on guest feedback, the campaigns focus on efficiency, cleanliness, value and flexibility.
  • They will run through 2026 across social media, Connected TV, digital display and online video.

CHOICE HOTELS INTERNATIONAL launched two marketing campaigns to increase brand awareness and bookings across its four extended-stay brands. The "Stay in Your Rhythm" campaign promotes all four brands by showing how guests can maintain daily routines, while "The WoodSpring Way" highlights the service WoodSpring Suites staff provide.

Keep ReadingShow less
US Hotel Employee Background Checks
iStock

Survey: Employee background checks up for hotels

Summary:

  • U.S. hotels increased background checks by 36 percent in early 2025.
  • The trend follows President Trump’s immigration policies impacting seasonal labor.
  • Immigrants making up a third of the travel workforce.

U.S. HOTEL HIRING managers requested 36 percent more background checks in the first half of 2025 compared with the same period last year, according to Hireology. The move follows President Donald Trump’s immigration crackdown and proposed visa fee hikes affecting seasonal labor.

Keep ReadingShow less
Hotel industry leaders unite at AHLA Summit to support trafficking survivors
Photo credit: AHLA Foundation

AHLA Foundation hosts human trafficking summit

Summary:

  • AHLA Foundation held its No Room for Trafficking Summit and announced Survivor Fund grantees.
  • The summit featured expert panels and sessions on survivor employment and trafficking prevention.
  • Since 2023, the program has awarded more than $2.35 million to 27 organizations.

AHLA FOUNDATION RECENTLY held its annual “No Room for Trafficking Summit” to advance practices and reinforce the industry's commitment to addressing human trafficking through collaboration, education and survivor support. It also announced the 2025–2026 NRFT Survivor Fund grants, which support organizations providing services and resources for survivors.

Keep ReadingShow less