Skip to content

Search

Latest Stories

Hilton unveils new North American Hampton brands prototype

The prototype's first hotel opening is set for early 2025

Hilton unveils new North American Hampton brands prototype

HILTON RECENTLY INTRODUCED a new North American prototype and refreshed global brand identity for its Hampton Inn and Hampton Inn & Suites brands. The prototype is scheduled for its inaugural hotel opening in early 2025, Hilton said in a statement.

“With a legacy of leadership and performance spanning four decades, Hampton by Hilton continues to stand as a beacon of humanity, connecting people from around the globe and delivering a reliable and friendly stay in each one of our hotels,” said Shruti Gandhi Buckley, Hampton by Hilton’s senior vice president and brand leader. “As we unveil our new North American prototype and refreshed visual identity, we embark on an exciting new chapter for Hampton. This is a celebration of our core values and signifies a renewed commitment to our owners, guests and team members.”


The prototype is designed to adapt to various market conditions and site restrictions while improving the guest experience, the statement said. Informed by guest and owner insights, as well as design trends, these updates aim to enhance guest functionality and comfort while optimizing costs for owners in terms of building, operating, and renovating.

According to Hilton, the updates will:

  • Optimize revenue-generation opportunities for Hampton Inn & Suites prototype by increasing total key count within the same footprint and optimizing the suite room layout for better site efficiency.
  • Cut costs by up to 6 percent on new FF&E packages compared to previous packages for both new-builds and renovations.
  • Change the exterior to include a simplified entrance canopy, adjustments to the color scheme and an added exterior patio for social gatherings.
  • Reposition the front desk and add a localized feature wall and flexible multi-use space and relocate the retail shop to a more prominent location within the lobby area, which will drive increased revenue, according to the brand.
  • In guestrooms, add a multifunctional task table, new bathroom design, enlarged windows to increase natural light and optimized in-room guest storage solutions.
  • Introduce two decor packages based on America’s landscapes and cities.

“While Hampton continues to evolve and innovate, our unwavering commitment to the 100 percent Hampton Guarantee of delivering an exceptional stay and genuine hospitality creates an experience guest are willing to pay a premium for,” Buckley added.

Hampton’s visual identity 

Hampton partnered with global branding agency Jones Knowles Ritchie to create a refreshed brand identity, Hilton said. The design draws from Hampton’s history and hospitality ethos, tailored for future global expansion. The new brand identity includes visual elements like illustrations highlighting traveler diversity, refined script, a new color palette and custom typography.

The refreshed Hampton by Hilton visual identity will roll out across all brand activities, marketing, and communications, and will be integrated globally at the property level throughout 2024.

The Hampton brand has 3,000 properties worldwide. As of Feb. 27, there were 2,386 Hampton by Hilton hotels in the U.S. Texas hosts the most Hampton hotels, totaling 205, representing about 9 percent of all Hampton hotels in the country.

In May, Hilton introduced its new extended-stay brand, Project H3, aimed at the rapidly expanding $300 billion workforce travel market, offering apartment-style accommodations for stays of 20 nights or more.

More for you

ESA Launches Client Connect: All-in-One Business Travel Hub

ESA launches ‘Client Connect’ for business travel

Summary:

  • Extended Stay America launched “Client Connect”, a business travel program for extended-stay travelers.
  • The program includes account management, long-stay savings, flexible policies, streamlined booking and a Direct Bill Program.
  • Client Connect leverages ESA’s 700+ locations offering amenities for extended stays.

EXTENDED STAY AMERICA launched "Client Connect", a business travel program for extended-stay travelers. The platform was developed for business travelers needing stays of weeks or months, with solutions for construction crews, traveling nurses, military personnel and others with long-term needs.

Keep ReadingShow less
Wyndham & Grubhub Offer Free Delivery to Guests & Staff

Wyndham, Grubhub offer free delivery to guests, staff

Summary:

  • Wyndham Hotels & Resorts is partnering with Grubhub to offer free product delivery to guests and staff at nearly 6,000 U.S. hotels across 20 brands.
  • A Grubhub account is required to activate the complimentary Grubhub+ membership; no credit card is needed and the membership does not auto-renew.
  • Wyndham recently deployed Elavon’s cloud payments interface to more than 6,000 U.S. and Canadian franchisees.

WYNDHAM HOTELS & RESORTS and Grubhub, an online ordering and delivery platform, will offer item delivery to guests and staff with no delivery fees and other benefits. The service is available at nearly 6,000 U.S. hotels across 20 brands, with orders placed through the Grubhub app on-site or by scanning a hotel QR code.

Keep ReadingShow less
U.S. Hotel Construction Hits 20-Quarter Low in June

CoStar: Hotel construction drops in June

Summary:

  • U.S. hotel rooms under construction fell year over year for the sixth straight month in June, hitting a 20-quarter low, CoStar reported.
  • About 138,922 rooms were under construction, down 11.9 percent from June 2024; the luxury segment had 6,443 rooms, up 4.1 percent year over year.
  • Lodging Econometrics recently said Dallas led all U.S. markets in hotel construction pipelines at the end of the first quarter, with 203 projects and 24,496 rooms.

THE NUMBER OF U.S. hotel rooms under construction declined year over year for the sixth straight month in June, reaching a 20-quarter low, according to CoStar. Additionally, more than half of all rooms under development are in the South, mostly outside the top 25 markets.

Keep ReadingShow less
G6 Hospitality Launches 24/7 Guest Support From August 1
Photo credit: G6 Hospitality

G6 launching 24x7 guest support on Aug. 1

Summary:

  • G6 Hospitality will launch 24x7 guest support on Aug. 1, expanding the current 18-hour window.
  • Escalations from phone, email and social media will be handled promptly by trained staff.
  • The service supports G6’s tech and service investments, including the AI-powered My6 app.

G6 HOSPITALITY, PARENT of Motel 6 and Studio 6, will launch a 24x7 customer support service for guests starting Aug. 1. The service extends the previous 18-hour window to full-day availability via phone, email and social media.

Keep ReadingShow less
U.S. travelers using mobile devices to book independent boutique hotel stays with personalized offers and smart tech in 2025

Study: Personalization boosts independent hotel bookings

Summary:

  • Around 95 percent of U.S. travelers are more likely to book independent hotels with personalized offers, according to TakeUp.
  • 59 percent plan more travel in 2025, with 78 percent favoring weekend getaways and 65 percent domestic trips.
  • Top booking deterrents are few reviews at 39 percent, unclear cleanliness or quality at 38 percent and inflexible cancellations at 29 percent.

PERSONALIZED OFFERS BASED on interests would make 95 percent of U.S. travelers more likely to book at an independent hotel, according to TakeUp, a revenue management platform for independent hotels. About 85 percent are open to technologies such as smart check-in, recommendations and AI-based pricing.

Keep ReadingShow less