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Hilton launches ‘Diamond Reserve’ loyalty level

It lowers requirements for its two elite tiers

Hilton Launches ‘Diamond Reserve’ in Hilton Honors Loyalty Program

Hilton Worldwide Holdings introduced Diamond Reserve, a new Honors tier for frequent travelers, debuting in January.

Photo Credit: Hilton

Summary:

  • Hilton introduced Diamond Reserve, its top Honors tier for frequent travelers.
  • Diamond Reserve requires 80 nights and $18,000 in annual eligible spend.
  • The company also lowered requirements for its two existing elite tiers.

HILTON WORLDWIDE HOLDINGS introduced Diamond Reserve, a top tier in Hilton Honors loyalty program that will debut in January. It includes perks such as a Confirmable Upgrade Reward at booking, guaranteed 4 p.m. late checkout and 24/7 customer service.

Meanwhile, Hilton is lowering requirements for its two existing elite tiers, the company said in a statement. Beginning in 2026, Gold will require 25 nights instead of 40 and Diamond 50 instead of 60. Existing benefits, including room upgrades, food and beverage credits and lounge access, remain unchanged.


“Members have told us they want more personal recognition and meaningful rewards,” said Chris Nassetta, Hilton’s president and CEO. “We are strengthening Hilton Honors for every member by delivering what matters most: more access, more value and more rewarding experiences.”

Diamond Reserve requires 80 nights and $18,000 in annual eligible spend, the statement said. Members receive their first Confirmable Upgrade Reward upon qualification and can earn a second at 120 nights. Upgrades apply to paid and reward stays at select Hilton hotels, including Waldorf Astoria, Conrad, LXR and Signia.

Other Diamond Reserve benefits include access to Hilton’s Premium Clubs, priority for space-available upgrades up to three days before check-in and a 120 percent points bonus on every stay.

Hilton said the adjustments are meant to make loyalty “more accessible and more rewarding” as the program expands across its more than 9,000 hotels. The company reached that milestone with the opening of a Signia by Hilton in Texas. It topped the “World’s Best Workplaces 2025” list by Fortune and Great Place to Work for the second consecutive year.

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Deloitte Survey: Holiday Travel Soars but Average Trips Fall
Photo Credit: iStock

Report: Holiday travel up, average trips down

Summary:

  • Most Americans are planning holiday travel for the first time in five years, Deloitte reported.
  • Gen Z and millennials now account for half of holiday travelers.
  • About 57 percent of travelers choose driving over flying to cut costs.

MORE THAN HALF of Americans plan to travel between Thanksgiving and early January for the first time in at least five years, according to a Deloitte survey. However, the average number of trips dropped to 1.83 from 2.14 last year.

Deloitte’s “2025 Holiday Travel Survey” reported that the average planned holiday travel budget is down 18 percent to $2,334. More travelers plan to stay with friends or family rather than book hotels or rentals.

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