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HIG to develop Home2 in San Marcos, CA

Work is set to begin next year and finish in late 2023

HIG to develop Home2 in San Marcos, CA

HOTEL INVESTMENT GROUP (HIG) has purchased the property in San Marcos, California, on which they will build a Home2 Suites by Hilton. The San Diego-based company is led by Darshan Patel as CEO.

Construction on the 110-room Home2 Suites is slated to begin in summer 2022 at the 1.66-acre property and is estimated to be complete by late 2023. It will be pet-friendly with a pool and fitness center.


“The hospitality industry is finally starting to rebound from the challenges of the last two years, putting us in a prime position to continue expanding HIG’s portfolio,” Patel said. “Bringing a Home2 Suites to San Marcos will provide a much-needed extended-stay hotel option for the medical community at Palomar Hospital and for customers visiting the area’s premier golf courses and nearby LEGOLAND California.”

Bhavesh “Bobby” Patel founded HIG in 1991, specializing in development, adaptive re-use, investment and management. It now owns and operates 18 hotel and apartment communities throughout California. HIG’s additional San Diego properties include boutique hotels such as Hotel Iris in Mission Valley, as well as the Holiday Inn Express & Suites in Mission Valley.

HIG’s portfolio also includes medical office properties. All multifamily residential development and management is handled by DPA Capital, a subsidiary of HIG, with a focus on providing housing for underserved middle-income residents.

Home2 Suites was one the leading brands by project count in the U.S. hotel construction pipeline in the third quarter of 2021, according to Lodging Econometrics.

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Summary:

  • U.S. hotels adjusted strategies as revenue fell short of budget, HotelData.com reported.
  • Hoteliers prioritized cost, labor and forecasting over rate growth.
  • Six 2026 strategies include shifting from static budgets to real-time forecasts.

U.S. HOTELS ADJUSTED strategies to protect profit margins despite revenue lagging budget, according to Actabl’s HotelData.com. RevPAR averaged $119.22 through Sept. 30, 9 percent below budget, while GOP margins held at 37.7 percent, 1.2 points short of target.

HotelData.com’s “Hotel Profitability Performance Report for Q3 2025” showed operators adjusting forecasts, controlling labor and costs and protecting margins as demand softens and expenses rise. The report indicates an industry shift, with hoteliers relying less on rate growth and more on cost control, labor strategies and forecasting to maintain profitability.

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