What’s New in My6 2.0?
G6 HOSPITALITY, PARENT of the Motel 6 and Studio 6 brands, launched a new version of its My6 consumer app with an AI-based personalization feature. The app increases performance speed and reduces latency, increasing booking efficiency and supporting property visibility and occupancy.
The new app is built around a proprietary AI-powered recommendation engine that connects guests with properties based on their preferences, G6 said in a statement.
“Our customers deserve a seamless, personalized booking experience and My6 2.0 delivers exactly that while also driving more bookings to our properties,” said Sonal Sinha, G6 Hospitality’s CEO. “The AI-powered features help guests find what they’re looking for faster, resulting in higher conversion rates and increased occupancy at our locations.”
The technology helps capture the one-third of all searches for "Motel 6 near me," ensuring properties gain exposure to relevant potential guests, the statement said. The app introduces a dynamic homepage and deal offers based on guest preferences, helping drive conversion and bookings.
Key features include AI-driven recommendations and listing rankings to match guests with properties based on timing and fit. The homepage reflects guest preferences and location. Users can also save and compare properties to support decision-making. Property pages feature AI-powered amenity tags, with Gen AI-based updates planned.
An interactive map supports navigation and highlights nearby points of interest. Visual presentation is streamlined with grouped images and clearly displayed policy information to improve transparency.
Additional features include neighborhood maps, a save-and-compare function and a booking process designed to reduce abandonment.
Early data shows the app led to a 14 percent year-over-year increase in direct bookings and fewer drop-offs during reservations. Planned updates include AI ranking improvements, more filters, Google Pay and Apple Pay integration, Tripadvisor reviews and post-checkout rating tools to support engagement and revenue.
G6 Hospitality added more than 150 corporate clients this year, securing accounts in construction, transportation, agriculture, retail and transitional housing.
