G6 Hospitality: Corporate Revenue Surges 26% in Q1 2025
G6 HOSPITALITY, PARENT of the Motel 6 and Studio 6 brands, added more than 150 corporate clients so far this year. The company, which held more than 500 meetings with potential and existing corporate accounts nationwide, secured major clients in construction, transportation, agriculture, retail and transitional housing—primarily in Texas, California and Florida.
It is also pursuing small to medium-sized businesses that generate annual bookings ranging from $15,000 to over $1 million, G6 Hospitality said in a statement.
"By cultivating relationships with businesses across various industries, we're not only diversifying our client base but also creating consistent occupancy that benefits our network across locations," said Sonal Sinha, G6 Hospitality’s CEO. “The collaborative approach with our franchise partners has been instrumental in identifying and securing these valuable corporate relationships.”
The Dallas-based company reported a 26 percent year-over-year increase in corporate revenue in the first quarter of 2025, the statement said. It has been adding roughly 50 new corporate accounts per month since January. Natson Hotel Group, one of G6’s franchisees, more than doubled its corporate revenue in the first quarter of 2025 compared to the same period last year.
Corporate clients receive several benefits, including average rate discounts of 10 to 12 percent, 30-day credit through direct billing, customer service and issue resolution. G6 also issues corporate profile codes that apply discounts automatically when used on the My6 app and website.
The company said it is actively pursuing new corporate opportunities, including re-engaging former clients and extending contracts with 2024 accounts.
G6 Hospitality is also working with HotelKey’s PaymentKey to roll out a payment platform across its U.S. and Canada properties, helping franchisees process payments, reduce chargebacks and manage transactions.
