Skip to content

Search

Latest Stories

Report: Extended-stay led RevPAR gains in Q1

Around 603,000 extended-stay rooms were open, with a net gain of 17,588 YOY

USA extended-stay hotel in Q1 2025, showcasing RevPAR growth in economy and mid-price segments, per The Highland Group

Economy, mid-price and upscale extended-stay segments led first-quarter 2025 RevPAR growth over their hotel class counterparts, according to The Highland Group.

Extended-Stay Hotels Outperform in Q1 2025 RevPAR

ECONOMY, MID-PRICE AND UPSCALE extended-stay segments outperformed their corresponding hotel classes in first-quarter 2025 RevPAR growth compared to the same period in 2024, according to The Highland Group. However, occupancy declined in the economy and mid-price segments, bringing overall extended-stay occupancy down to 70.9 percent—the lowest first-quarter level since 2010, excluding the pandemic years of 2020 and 2021.

The 2025 First Quarter U.S. Extended-Stay Hotels Report found 602,980 extended-stay hotel rooms open at the end of the quarter, with a net gain of 17,588 rooms over the past year—the largest annual increase in three years.


“The positive change in extended-stay hotel RevPAR decelerated during the first quarter of 2025, but when compared directly to corresponding classes of all hotels, all three extended-stay segments reported higher RevPAR growth from the first quarter of 2024 to the first quarter of 2025,” said Mark Skinner, The Highland Group’s partner.

Economy extended-stay hotels reported record-high demand in the first quarter of 2025, with total extended-stay demand increasing 1.1 percent (reflecting the extra day in the 2024 leap year) over the past 12 months. This contrasts with no change in demand for the total hotel industry, as reported by STR/CoStar for the same period.

The 2.7 percent gain in extended-stay room revenues in the first quarter was the lowest in the past year but higher than the 1.5 percent increase in the first quarter of 2024, which included an extra day. STR/CoStar reports total hotel industry room revenues grew 1.7 percent in the first quarter of 2025, but only 0.7 percent when excluding the upper-upscale and luxury segments, which have minimal extended-stay inventory.

Key metrics for Extended-Stay Hotels in the USA

At 70.9 percent, total extended-stay hotel occupancy in the first quarter of 2025 was the lowest since the pandemic-impacted years of 2020 and 2021, and the lowest for a first quarter since 2010.

Economy and mid-price extended-stay segments drove the 1.6 percent overall ADR growth in the first quarter, while STR/CoStar reported a 1.7 percent ADR increase for the total hotel industry.

The quarterly RevPAR change mirrored ADR, with economy and mid-price segments driving the increase and influencing overall extended-stay RevPAR change from the first quarter of 2024 to the first quarter of 2025. The total extended-stay RevPAR gain in the first quarter of 2025 was lower than the segment increases due to the economy segment's larger share of extended-stay room supply compared to the first quarter of 2024.

Extended-stay hotels’ occupancy premium over the overall hotel industry averaged 12 percentage points in 2018 and 2019, typical over the past 25 years. The premium tends to rise during downturns, peaking at 20 percent in the first quarter of 2021 during the pandemic. In the first quarter of 2025, the occupancy premium was 12.3 percentage points.

From 2017 to 2019, extended-stay hotels’ ADR grew slightly faster than the overall hotel industry. Growth accelerated in 2021, with the ratio peaking at 83 percent before declining to 77 percent in the first quarter of 2022, as the overall hotel industry recovered more quickly due to deeper pandemic losses. The first-quarter ADR ratio in 2025 was essentially unchanged from 2024.

Relative RevPAR followed a similar trajectory to ADR, with gains from 2017 to 2019 and a peak ratio of 119 percent in the first quarter of 2021. As the overall hotel industry recovered more quickly, extended-stay hotels’ RevPAR ratio declined to 91 percent in the first quarter of 2025, two to three percentage points lower than the 2018 to 2019 period.

The Highland Group reported U.S. extended-stay hotels outperformed the overall industry in March across all key metrics except occupancy, where their long-term premium remained steady.

More for you

Colliers: US hotel assets improve in 2025, led by Northeast and Central regions

Report: Hospitality health up on travel, events

What are the key findings from Colliers’ 2025 Hospitality Outlook?

THE FINANCIAL HEALTH of hospitality assets, especially in the northeast and central regions, is improving, driven by leisure travel and the return of conferences and events, according to Colliers. U.S. hotels saw RevPAR rise 2.4 percent, ADR 1.9 percent and a slight uptick in occupancy from April 2024 to March 2025.

Colliers' 2025 Hospitality Outlook report found that some regions are still returning to pre-pandemic demand levels, while others are reaching prior cyclical peaks.

Keep ReadingShow less
Extended Stay America survey 2025

Study: Extended-stay hotels feel more like home

What makes extended-stay hotels better than vacation rentals?

EXTENDED-STAY HOTELS OUTPERFORM vacation rentals and apartments in comfort, value and sense of home, according to a survey by Extended Stay America. About 79 percent of respondents said extended-stay hotels are like a home away from home, while 82 percent said they offer a stronger sense of home than vacation rentals or apartments.

In the national survey by ESA and Wakefield Research, respondents preferred extended-stay hotels over other options, citing amenities at 34 percent, comfort and familiarity at 33 percent and personalization at 30 percent.

Keep ReadingShow less
Zack Gharib Red Roof

Red Roof bets on people, tech for growth

Red Roof’s 2025 Vision: Innovation, Inclusion & Growth

RED ROOF IS focusing on strategic investments in people and technology to advance the brand amid evolving challenges, said Zack Gharib, Red Roof’s president. Gharib also spoke about the company’s new prototype, the power of the extended stay segment and human trafficking.

Regarding its diversity and inclusion efforts, the company focuses on its long-standing initiatives including SHE, inspired by Red Roof and Road to Inclusion, Diversity and Equality. SHE and RIDE recently helped Red Roof prioritize women and underrepresented communities with more than 30 new projects.

Keep ReadingShow less
Analyze competitive set data to boost revenue in the USA hospitality market

HotStats: Updated comp sets boost revenue

Why U.S. Hotels Must Regularly Update Their Competitive Sets

HOTELS SHOULD USE an updated competitive set to maximize revenue, control costs and maintain market position, according to HotStats. Those that fine-tune their comp sets consistently outperform others by using real-time insights to guide pricing, labor and revenue strategies.

The comp set should be reviewed at least once a year, HotStats wrote in a recent blog post.

Keep ReadingShow less
Two best friends reunite on a Days Inn trip for social media ambassador campaign

Days Inn launches $10K bestie contest

How Can You Win $10K with Days Inn’s Best Friends Contest?

WYNDHAM HOTELS & RESORTS’ Days Inn brand is launching a nationwide search to reunite five pairs of long-distance friends as brand ambassadors. The pairs, named “Days Inn-siders,” will spend a weekend highlighting a destination on the brand’s social media and receive $10,000, accommodations, flights and a daily stipend.

The initiative aligns with National Best Friends Day on June 8, and applications are open online through July 1, Wyndham said in a statement.

Keep ReadingShow less