TECHNOLOGY HOTEL BRAND EV Evolution and construction solutions firm ServiceTry recently created a joint venture, EV Hotel Corp. The deal will fund the development of EV Evolution Venue hotels in large U.S. markets.
Their new hospitality concept, The Eloise Project, is set to debut its first property by late 2025. ServiceTry will acquire an equity stake in EV Hotel Corp., gaining access to all of EV's global revenue streams, the companies said in a joint statement.
"We're not just building hotels; we're crafting worlds," said Ken Patel, EV Hotel Corp’s., chairman and CEO. "The Eloise Project is about immersing guests in luxury and wonder. We're creating spaces where every moment is memorable, and every stay is extraordinary."
The partnership will expand EV Hotel’s global presence with ServiceTry as its largest shareholder, the statement said. The concept offers Dubai-style amenities and guest-centric experiences.
"We set out to innovate," said Joseph Ursini, ServiceTry Integrated Services’ CEO. “This is the best opportunity for our venture to bring a new paradigm to the hospitality industry in a real impactful way, resulting in a delivery method that guests deserve.”
The first Eloise locations will open in Birmingham, Phoenix, Atlanta, Houston, Louisville, Kansas City, and Dallas, with more cities to follow.
"The Eloise project is a game-changing collaboration that will revolutionize hospitality! We're redefining luxury and elevating the standard, promising an unparalleled experience that will leave the world in awe," added Nancy Patel, Executive VP of EV Hotel.
“The Eloise project isn't just about luxury. It's about smart, strategic growth that will redefine the industry and boost our bottom line," said Neeti Dewan, CFO of EV Hotel.
In 2022, EV Hotels entered a partnership with “metavestor” club BAPESWORLD to offer “non-fungible tokens” for sale in-person at its hotels and in the metaverse.
Per request by EV Hotel Corp., this story has been altered from the original version to remove some information, including the overall value of the joint venture and the percentage of ServiceTry's stake in the company.
Red Roof President Zack Gharib, far right, participates in a panel discussion at AAHOA’s 2025 Convention and Trade Show.
