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ESA picks HotelKey for cloud-based CRS integration

The goal is to implement CRS system across all ESA hotels by end of 2023

ESA picks HotelKey for cloud-based CRS integration

CLOUD-BASED HOSPITALITY software provider HotelKey has added its central reservation system to an already existing portfolio of its products for Extended Stay America.  ESA already uses a portfolio of HotelKey products across its properties, including HotelKey’s property-management system since 2018 and call center module since 2020, HotelKey said in a statement.

According to the statement, HotelKey’s CRS product includes direct connectivity to leading OTAs and GDS systems, a call center module, integration with channel managers and seamless integration with the HotelKey PMS.


“We are excited to further expand our relationship with Extend Stay America,” said Aditya Thyagarajan, co-founder and president of HotelKey. “ESA has an unwavering commitment to innovation and adoption of next-gen solutions. The new agreement is not only further validation of that commitment, but also brings HotelKey one step closer to our vision – helping enterprises across the hotel industry implement full-stack solutions that support owners and franchisees and hotel managers to effectively manage their properties from anywhere.”

“We are pleased to continue working with HotelKey, with the addition of its CRS product,” said John Laplante, ESA’s chief information officer. “They have helped enable innovation of our tech platforms and further provides strategic value to our business.”

The addition of the CRS brings ESA even deeper, more comprehensive operational benefits from a suite of integrated software solutions that are helping more than 4,000 hotels worldwide to streamline operations and costs. The two companies will work closely together to implement the CRS system across its portfolio of hotels with the goal of converting all hotels by the end of 2023, the statement added.

In November 2022, Red Roof partnered with HotelKey to install a multi-functional, cloud-based system in its more than 675 properties nationwide.

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Report: Hotels hold margins despite revenue slump

Report: Hotels hold margins despite revenue slump

Summary:

  • U.S. hotels adjusted strategies as revenue fell short of budget, HotelData.com reported.
  • Hoteliers prioritized cost, labor and forecasting over rate growth.
  • Six 2026 strategies include shifting from static budgets to real-time forecasts.

U.S. HOTELS ADJUSTED strategies to protect profit margins despite revenue lagging budget, according to Actabl’s HotelData.com. RevPAR averaged $119.22 through Sept. 30, 9 percent below budget, while GOP margins held at 37.7 percent, 1.2 points short of target.

HotelData.com’s “Hotel Profitability Performance Report for Q3 2025” showed operators adjusting forecasts, controlling labor and costs and protecting margins as demand softens and expenses rise. The report indicates an industry shift, with hoteliers relying less on rate growth and more on cost control, labor strategies and forecasting to maintain profitability.

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