Skip to content

Search

Latest Stories

Equinox Hospitality acquires $38-million property in CA

The hotel will soon align with Tribute by Marriott's expanding portfolio

Equinox Hospitality acquires $38-million property in CA

EQUINOX HOSPITALITY RECENTLY acquired the Four Points by Sheraton San Rafael Marin County for $38 million. This acquisition marks Equinox's fifth successful addition to its hotel portfolio in the past year, Equinox said in a statement.

"The property's potential has always resonated with me, and when it became available, it was a perfect opportunity," said Adam Suleman, Equinox’s principal and executive vice president. "Marin County's affluent market, limited hotel supply, and strategic location at the heart of key attractions make it an ideal fit. With proximity to San Francisco, Wine Country, and a thriving billion-dollar retail and development zone, the possibilities are abundant."


According to the company, the property, located near Muir Woods and Stinson Beach, features Marin County's largest outdoor hotel pool. It offers 6,840 square feet of event space across seven ballroom and meeting rooms, along with restaurant, bar, and outdoor seating areas. The company plans to renovate and rebrand the property in 2024, the company said.

"With the acquisition of five distinct properties and over $100 million in hotel deal volume in the past year, Equinox is focused on expansion," said Suleman. "We are committed to strengthening our presence in current markets while exploring new promising ones. With a positive outlook on San Francisco's recovery, our goal is to expand throughout the Bay Area. Our strategic partnerships with leading hotel brands continue to fuel our growth, and we have confidence in uncovering valuable opportunities, particularly in California and Texas, despite uncertainties."

The hotel will soon become part of Tribute by Marriott's portfolio, known for its independent properties. It will cater to the local Marin community while drawing visitors from neighboring regions such as Napa, Sonoma, and San Francisco. Renovation plans are set to begin next year, the company said.

Equinox founder Abdul Suleman entered the hospitality industry after immigrating to the U.S. from India. In 1994, Abdul co-purchased a hotel in Kauai, Hawaii, with Lehman Bros., marking the birth of Equinox. Since then, Equinox has owned and operated hotels in the U.S. and the Middle East. Previously, Equinox’s Crowne Plaza Arlington in Arlington, Virginia, participated in a test of the Calla 1452 cleaning agent in hotels.

More for you

Trump’s One Big Beautiful Bill Act Pass Senate in 51–50 Vote

Trump’s “Big, Beautiful Bill” passes Senate

Summary:

  • U.S. Senate narrowly passes “One, Big, Beautiful Bill Act.”
  • AAHOA thanks lawmakers, cites tax certainty and flexibility for small business owners.
  • Bill faces tougher path in House amid divisions within Trump’s party.

THE U.S. SENATE on Tuesday narrowly passed President Donald Trump’s flagship legislation, the ‘One Big Beautiful Bill Act’ (H.R. 1), which includes tax breaks and spending cuts the administration says will benefit U.S. citizens. AAHOA backed its final passage in both chambers of Congress, although concerns remain about the inclusion of a remittance tax that could impact Indian Americans.

Keep ReadingShow less
Red Roof partners with FreedomPay to streamline payments in 700+ U.S. hotels
Photo credit: Red Roof

Red Roof taps FreedomPay for 700+ hotels

Summary:

  • Red Roof is contracting with FreedomPay to provide payments across its 700+ U.S. hotels.
  • The company will gain an integrated solution, improved service, cost savings and efficiency.
  • The company is investing in people and technology to advance the brand, president Zack Gharib told Asian Hospitality.

RED ROOF IS contracting with FreedomPay to provide payments across its portfolio of more than 700 hotels in the U.S. The company will receive an integrated payment solution, upgraded service, cost savings and operational efficiency, according to a statement.

Keep ReadingShow less
Gen Z Shifts Hotel Shopping: Tech, Experiences & Values

Survey: Gen Z redefines hotel shopping

Summary:

  • Younger consumers are redefining hotel discovery through platform-hopping and peer input, according to SOCi.
  • Fragmented search and discovery are reshaping how trust is built.
  • About one-third of consumers aged 18–34 report less brand loyalty than a year ago.

GEN Z IS RESHAPING hotel shopping through multiple platforms, peer input and real-time research, according to SOCi, a marketing platform for multi-location businesses. Unlike previous generations who relied on a single search engine or map app, the younger consumer moves through a series of smaller decisions - starting on TikTok, checking Reddit or Yelp and ending with a Google Maps search.

Keep ReadingShow less
Hotel Tech Advances; Outpaces Operational Readiness

Report: Tech outpaces readiness in hotels

  • A gap is growing between technological potential and operational readiness, with many hotel teams still early in AI use.
  • Distribution teams are evolving with limited resources and uneven investment in talent and automation.
  • The report outlines how commercial teams in hospitality are managing transformation.

THERE IS A widening gap between technological potential and operational readiness, with many hotel staff still early in using AI effectively, according to “The State of Distribution 2025” report. Despite the availability of technology, training, systems and workflows remain in development.

The second edition of the industry benchmark report—published by NYU SPS Jonathan M. Tisch Center of Hospitality and its Hospitality Innovation Hub, in collaboration with RateGain Travel Technologies and HEDNA—noted that as traveler expectations rise, aligning people, processes and platforms is becoming a driver of performance.

Keep ReadingShow less
Peachtree Group's Residence Inn by Marriott under construction in downtown San Antonio, topping out milestone reached, June 2025

Peachtree tops out San Antonio Residence Inn

Peachtree Hotel to Open in Summer 2026 with 117 Extended-Stay Rooms

PEACHTREE GROUP HELD a “topping out” for its Residence Inn by Marriott in downtown San Antonio, Texas, marking completion of the structural phase of the 10-story, 117-room hotel. The property, co-developed with Austin-based Merritt Development Group, is scheduled to open in summer 2026.

The extended-stay hotel will be owned by Peachtree and managed by its hospitality management division, the company said in a statement.

Keep ReadingShow less