Summary:
- NewcrestImage opened the 175-room The Elmore Hotel in Southlake, Texas.
- Formerly The Southlake Hotel, it will be managed by Coury Hospitality.
- The hotel has 5,000 square feet of meeting space, a fitness center and an outdoor pool.
The Elmore Hotel is now open in Southlake, Texas. The 175-room, four-story property underwent a year-long, multi-million dollar renovation and is the latest addition to Marriott’s Tribute Portfolio.
It is owned by NewcrestImage, led by Managing Partner Mehul Patel, and was formerly The Southlake Hotel. It will be managed by Coury Hospitality, led by CEO Paul Coury, the companies said in a statement.
The hotel has about 5,000 square feet of meeting and event space, a fitness center and an outdoor pool, the statement said. It is near DFW International Airport, Gaylord Texan Convention Center and Southlake Town Square.
“Our renovation has created a thoroughly modern and memorable hotel experience that distinctively stands out for guests and seamlessly blends into the local neighborhood,” said Patel. “Originally built in 2016, the property now showcases uncompromising contemporary style, luxury amenities and next-gen technology—all supported with thoughtful Southern-style hospitality and elevated personal service.”
Coury said The Elmore is the type of hotel his company is bringing to cities across Texas.
“It represents a true living room for the Southlake community where successful business deals are conducted, where travel memories are made and where significant family and community events are held,” he said. “The property will quickly become a haven for guests and a gathering spot for locals.”
Dallas-based NewcrestImage, founded in 2013, has handled transactions exceeding $3 billion for nearly 300 hotels and 32,000 rooms in 130 communities. It owns more than 45 hotels and in August acquired the 176-key, five-story NYLO Dallas Plano, which it plans to renovate and rebrand within the Tapestry Collection.
