Dhruv Management to develop two Red Roof hotels in Florida
Both properties, to be constructed by Dhruv Development, scheduled to open in 2024
By Vishnu Rageev RJan 17, 2024
DHRUV MANAGEMENT IS to construct a HomeTowne Studios by Red Roof in Tampa, Florida, as well as a new HomeTowne Studios in Bradenton, Florida, with its affiliate Dhruv Development. Dhruv Management is led by Vijay Patel and Dhruv Development is led by Amit Patel.
Dhruv Management owns and operates two Red Roof hotels in Alabama and Florida and has four more properties in various stages of development through Dhruv Development.
“We are excited to partner with Red Roof on our latest extended-stay hotels with the HomeTowne Studios in Tampa and Bradenton,” said Amit Patel. “Red Roof is not just a franchisor; they are heavily invested in any franchisee partnership from the moment they sign a deal. Their assistance has been invaluable, from securing approvals to moving dirt. Thanks to Red Roof’s continued commitment to hospitality fundamentals, we are confident in the future of this hotel.”
HomeTowne Studios Tampa will have 124 extended-stay suites, and HomeTowne Studios Bradenton will provide a 124-suite property for long-term visitors, Red Roof said in a statement. Both properties are set to open in 2024.
“The upcoming HomeTowne Studios properties in Tampa and Bradenton, Florida, are on the road to exceeding expectations across Florida,” said Matthew Hostetler, chief development officer at Red Roof. “Dhruv Management has been a leader in the Florida hospitality industry and nearby areas for nearly 20 years, and Red Roof is happy to play a continued part in their success. We remain committed to our partnership with Dhruv Management and are thrilled to take the next steps toward extending hospitality excellence to Florida travelers.”
HomeTowne Studios Tampa is situated near Tampa Airport and attractions such as Busch Gardens Tampa Bay, The Florida Aquarium, Tampa Theatre, and Tampa Riverwalk. Meanwhile, HomeTowne Studios Bradenton is located near TKTK.
In December, Red Roof unveiled Red Roof Inn in Hutchins, Texas, a 41-room hotel owned and operated by Jay Patel, introduced to Red Roof by a friend and existing franchisee.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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