Summary:
- Occupancy fell to 50.5 percent for the week ending Jan. 3, CoStar reported.
- Leisure demand during the holiday period drove year-over-year gains.
- Minneapolis led the top 25 markets in occupancy, up 14.9 percent to 42.7 percent.
U.S. HOTEL PERFORMANCE was mixed in the first week of January, with occupancy and RevPAR declining week over week but all metrics increasing year over year, according to CoStar. Year-over-year performance was driven by leisure demand during the holiday period.
Occupancy declined to 50.5 percent for the week ending Jan. 3 from 58.6 percent the previous week for which data was available ending Dec. 13, but was 4.4 points higher year over year. ADR rose to $175.47 from $156.46, up 3.4 percent year over year. RevPAR edged down to $88.65 from $91.76, 1.1 percent below the same week in 2025.
Among the top 25 markets, Minneapolis posted the largest occupancy increase, rising 14.9 percent to 42.7 percent. Miami reported the largest increases in ADR, up 17.1 percent to $383.32, and RevPAR, up 26.4 percent to $337.51.
Tampa recorded the largest declines in occupancy, down 15.2 percent to 65.8 percent, and RevPAR, down 19.4 percent to $112.70, while Atlanta posted the largest ADR decline, down 8.3 percent to $98.19.
