Summary:
- CitizenM has rebranded as “Another Star” following Marriott’s July acquisition.
- It will operate all European and U.S. hotels under Marriott franchises.
- All hotels are now part of Marriott Bonvoy.
CITIZENM, THE COMPANY that founded, owns and operates the citizenM hotel brand, is now rebranded as “Another Star” following Marriott International’s acquisition. Under its new name, the company will continue to own and operate all citizenM hotels in Europe and the U.S. through long-term franchise agreements with Marriott.
Marriott completed its $355 million acquisition of citizenM, a Netherlands-based select-service brand founded by Rattan Chadha, in July. The portfolio includes 37 hotels with 8,312 rooms across more than 20 cities in the U.S., Europe and Asia Pacific, including London, Paris, Amsterdam, New York, Boston, Miami and Los Angeles.
“When we started in 2006, our project was called One Star is Born, inspired by the ambition to redefine luxury hospitality and make it accessible,” said Lennert de Jong, Another Star's CEO. “That ambition gave birth to citizenM. With the sale of the brand to Marriott, we honor that legacy and take the next step as Another Star: a company focused on achieving high guest satisfaction and profitability through an efficient operating model. Building on its tech stack and available technologies, we aim to set a new standard.”
All citizenM hotels will now be part of Marriott Bonvoy, giving nearly 260 million members the ability to earn and redeem points at every stay, the company said. In partnership with Marriott Bonvoy, Another Star continues its mycitizenM+ paid membership program, now offering members instant Marriott Bonvoy Gold Elite status.
Meanwhile, Another Star secured a $685 million hotel portfolio financing facility, led by J.P. Morgan Bank N.A. in partnership with KSL Capital Partners, the statement said. One of the largest hotel financings of 2025, it reflects market confidence in the company’s performance and long-term strategy.
“This financing marks a defining moment for our company,” said Lennert de Jong. “With J.P. Morgan’s trust and the momentum from Marriott’s acquisition, we are ready to begin a new chapter and continue offering a consistent product at an accessible price. Another Star was founded on the belief that travel should be inspiring, human and design-led, and we now have the structure in place to deliver that vision globally.”
Another Star expects that joining Marriott’s platforms will expand distribution, boost loyalty engagement and increase marketing scale across its portfolio, positioning the company for accelerated growth and global visibility.
citizenM, founded by Chadha in 2008, serves travelers seeking smart room design, shared living and meeting spaces, artwork and local artifacts, grab-and-go F&B and rooftop decks. In 2024, the brand opened its largest hotel to date in Boston, marking its second property in the city.
