- Choice reported U.S. growth in 2025, driven by extended-stay openings.
- It opened 66 U.S. extended-stay properties, surpassing 2024’s total.
- It signed 93 franchise agreements across its four extended-stay brands.
CHOICE HOTELS INTERNATIONAL reported U.S. growth in 2025, driven by domestic extended-stay openings and expansion of its core and upscale brands. The company opened 66 extended-stay properties in the U.S., exceeding 2024’s total.
It also launched its first extended-stay marketing campaign, “Stay in Your Rhythm,” unifying all four brands under one value proposition, Choice said in a statement. The company’s extended stay openings included 28 WoodSpring Suites locations and the 25th Everhome Suites in Somerset, New York.
The company signed 93 franchise agreements across its four extended-stay brands, including 50 for WoodSpring Suites, the statement said.
“Our record domestic extended-stay growth underscores the power of our strategy and the strength of our U.S. portfolio,” said Patrick Pacious, Choice’s president and CEO. “We are thrilled to deliver these results for our franchisees, guests and owners and we are well positioned for continued momentum in 2026.”
The company also awarded 247 U.S. franchise agreements across midscale and economy brands, up from 2024, the statement said. Country Inn & Suites agreements rose 50 percent and Quality Inn awarded 57 contracts, while Comfort, Sleep Inn and Econo Lodge grew through conversions. Initiatives included updated Comfort and Country Inn identities, a coffee rollout in over 2,000 hotels and revised FF&E programs that reduced costs.
It also opened 27 new domestic upscale hotels across Ascend Collection, Cambria and Radisson. The domestic pipeline now includes 133 projected openings, with initiatives such as a refreshed Ascend identity, conversion-ready Cambria guestrooms, updated PIP strategies and amenities and the Cambria Boost program.
Additionally, the company expanded its global portfolio to nearly 160,000 rooms outside the U.S., a 13 percent increase, Choice said in a statement.
Choice reported third-quarter net income of $180 million, up from $105.7 million a year earlier, driven by international growth. Global RevPAR rose 0.2 percent year over year, as 9.5 percent growth internationally offset a 3.2 percent decline in U.S. RevPAR.
