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Choice updates breakfast at Comfort, Country Inn

Florida's Natural and General Mills will supply juice and cereal for the morning menu

Choice Hotels New Breakfast Offerings for Country Inn & Suites

Choice Hotels International relaunched its breakfast program at Comfort and Country Inn & Suites by Radisson with new items to draw guests and differentiate its upper-midscale brands.

Vishnu Rageev R.
By Vishnu Rageev R.May 02, 2025
Vishnu Rageev R.

Vishnu Rageev R is a journalist with more than 15 years of experience in business journalism. Before joining Asian Media Group in 2022, he worked with BW Businessworld, IMAGES Group, exchange4media Group, DC Books, and Dhanam Publications in India. His coverage includes industry analysis, market trends and corporate developments, focusing on retail, real estate and hospitality. As a senior journalist with Asian Hospitality, he covers the U.S. hospitality industry. He is from Kerala, a state in South India.

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Choice Hotels Elevates Guest Experience with Breakfast Revamp at Country Inn

CHOICE HOTELS INTERNATIONAL relaunched its breakfast program at Comfort and Country Inn & Suites by Radisson to attract guests and distinguish its upper-midscale brands. It is piloting new items, including a breakfast bowl at select Comfort hotels and a biscuit sandwich at some Country Inn & Suites.

The company is working with Florida's Natural and General Mills to source juice and cereal to supplement its breakfast menu, Choice said in a statement.

"At Choice Hotels, we recognize that a hearty breakfast is a key part of what upper-midscale guests expect, and these upgrades, co-developed with owners, are designed to deliver more value for them and for Comfort and Country Inn & Suites guests," said Judd Wadholm, Choice's senior vice president and general manager of core brands. "As we’ve done for 85 years, we continue to invest in areas that help owners generate more revenue and attract repeat guests, working closely with them to chart that path."

Comfort’s Build Your Own Breakfast Bowl will offer scrambled eggs, potatoes, peppers, onions, bacon bits, cheddar cheese, everything bagels and Nashville Hot seasonings. Country Inn & Suites will pilot Pillsbury biscuit sandwiches, the statement said.

The company is also working with its group-purchasing organization, Entegra, to align product offerings with guest preferences and owner goals. It will use Entegra’s food supplier relationships to secure pricing on items like eggs and muffins and develop menus that balance appeal and cost.

Choice’s partnership with Entegra, launched in July 2024, resulted in an average 9 percent food cost savings through March, based on market basket comparisons. It is now bringing franchise owners into the Entegra Performance Kitchen to work with the culinary team and provide real-time feedback.

Choice opened its 69th Annual Convention on April 29 at Mandalay Bay in Las Vegas with a keynote by President and CEO Patrick Pacious before an audience of owners, operators, and industry partners.

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