Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
TRAVEL JUST BECAME much easier for those who have been fully vaccinated against COVID-19, according to new federal guidelines. That’s good news for the hotel industry, according to industry leaders.
Individuals who have passed two weeks since their final dose of vaccine, can now travel throughout the U.S. without a need for COVID-19 testing or post-travel self-quarantine, according to the new guidelines from the Centers for Disease Control and Prevention released Friday. They still must take standard precautions, including mask wearing, avoiding crowds, socially distancing, and washing hands frequently.
“With millions of Americans getting vaccinated every day, it is important to update the public on the latest science about what fully vaccinated people can do safely, now including guidance on safe travel,” said Dr. Rochelle Walensky, CDC director. “We continue to encourage every American to get vaccinated as soon as it’s their turn, so we can begin to safely take steps back to our everyday lives. Vaccines can help us return to the things we love about life, so we encourage every American to get vaccinated as soon as they have the opportunity.”
The agency issue somewhat more restrictive guidance for international travel, due in part to concern over the spread of new coronavirus variants in other countries. Vaccinated individuals can travel internationally without getting a COVID-19 test beforehand unless required by their destination, and they do not need to self-quarantine upon their return to the U.S. unless required by local authorities.
However, the CDC does require that they have a negative COVID-19 test result before they board a flight to the U.S., and they must take another test three to five days after their return. Also, they should continue to take COVID-19 precautions during their trips.
The new guidelines are likely to encourage travel, and that will benefit U.S. hotels, said Cecil Staton, president and CEO of AAHOA, in a statement.
“For more than a year, lockdowns, curfews, and quarantines in response to the pandemic decimated the travel and tourism industry as people simply stopped traveling. The Biden administration’s aggressive vaccination goals and recent studies on the different vaccines’ real-world effectiveness are giving people the confidence they need to safely resume pre-pandemic activities like travel,” Staton said. “It could not have come at a better time for hoteliers, for the gradual reopening of America now could lead to significant increases in occupancy and revenue during the summer season. The hotel industry’s road to economic recovery is long. A full recovery remains unlikely until at least 2023, but this news is a shot in the arm to the hotel owners and hospitality professionals who are eager to welcome guests back into their hotels and communities.”
A survey released this week from G6 Hospitality is the most recent to show that growing optimism for travel this year. In that survey of 2,000 adults, 49 percent said receiving a COVID-19 vaccine would help them feel more safe to travel.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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