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Baer is Stonehill’s new vice president of business development

He was previously senior vice president at Jones Land LaSalle

Baer is Stonehill’s new  vice president of business development

Nick Baer is vice president of business development for financial company Stonehill, an affiliate of Peachtree Hotel Group. In the newly created position, he will oversee debt and equity investments for the company.

Before joining Stonehill, Baer was senior vice president at Jones Land LaSalle. He has a bachelor's degree in real estate from the University of Georgia.


"Nick has deep experience and a successful track record in commercial real estate lending, and he will contribute meaningfully to Stonehill’s strategy for growth and operational excellence,” said Brent LeBlanc Stonehill's executive vice president.

Peachtree Hotel Group heads Jatin Desai and Mitul Patel are principals of Stonehill and members of the company’s investment committee. In January, Stonehill reported that it had closed on $100 million Commercial Property Assessed Clean Energy loans for nine properties during the fourth quarter.

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Small Hotels Struggle With Guest Acquisition

Study: Guest acquisition lags at small hotels

Summary:

  • 16 percent of small accommodation businesses focus on attracting guests, SiteMinder finds.
  • 40 percent cite knowledge gaps as a barrier to adopting booking technology.
  • Next-gen Little Hotelier adds tools once limited to larger properties.

ONLY 16 PERCENT of small accommodations worldwide spend more time attracting guests, while 49 percent focus on daily operations, according to a SiteMinder study. Although 53 percent would prefer to focus on guest acquisition, they remain occupied with property management tasks.

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