Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
AS HOTELS CONTEND with the economic struggle caused by the COVID-19 pandemic, they may want to take time to acquire technology that increases employee safety and communication, according to an article from Robb Monkman, founder and CEO of emergency communications technology company React Mobile. Doing so can improve employee contentment and contribute to retention, Monkman says in the article.
Monkman cites several surveys in his article to show that retention improves because employees are more likely to stay with an employer who they think is concerned with their well-being.
“Proactive hotel companies are using this time to tackle technology projects that are easier to accomplish during low occupancy,” said Monkman in the article. “Some are seeing immediate benefits and improved efficiencies by implementing a digital employee communication platform that enables them to communicate in real time with furloughed workers. Ensuring that everyone has the procedural information they need while on leave will make it easier to onboard employees when business resumes.”
Now could also be a good time to install beacon networks for communicating with employee safety devices, otherwise known as “panic buttons.” The devices, which are one of React Mobile’s products, have become a growing interest to hotels across the U.S. for the past several years as some local governments are requiring their use.
Monkman cites legislation in New York, New Jersey, Miami, Illinois, Washington State, Las Vegas, and California that requires hotels to add employee safety devices. He also mentions the American Hotel & Lodging Association’s “5-Star Promise” program begun in 2018 to distribute the devices.
“Putting panic buttons in place today will help hoteliers fulfill their social and legislative responsibilities for keeping their service employees safe,” Monkman said. “Both will go a long way towards reducing turnover post pandemic.”
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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