Skip to content
Search

Latest Stories

Article: Home sharing poses challenge in post-COVID-19 market

Cleanliness, costs and marketing are the three critical factors in keeping guests

MOST HOTELIERS AT this point are anxiously awaiting the end of the COVID-19 pandemic, but some challenges will remain even then. For one, traditional hotels may find stronger competition from home sharing options, including Airbnb.

Home Sharing May Take Your Post-Pandemic Guests,” an article from Larry Mogelonsky, managing director of Hotel Mogel Consulting Limited, lays out three reasons why home-sharing properties may prove to be stronger competitors post-COVID-19. Already several studies, including one by STR and AirDNA that shows short-term rentals have seen higher occupancy than hotels during the pandemic.


The first concern, unsurprisingly, is safety and cleanliness.

“While hotels all over the world should be commended for rapidly setting up new cleaning SOPs to help prevent the transmission of viruses within their walls, this still cannot fully alleviate the fears that people now have of being amongst so many other strangers,” Mogelonsky said. “Home sharing platforms like Airbnb have the advantage in that their listings inherently suggest less human-to-human contact. Hoteliers must fight this perception by becoming staunch impresarios for all the new and improved sanitization protocols that have been implemented. Hotels should also adopt an attitude of ‘cleanliness theater’ whereby it’s not just about these advanced cleaning SOPs but also making a show of it to give guests peace of mind.”

Costs are the second factor. The average consumer considers shared-stay properties to be cheaper than hotels.

“In a post-pandemic world where the biggest casualty (besides those who have tragically fallen to the disease) is the amount of disposable income one has, travelers will be looking to penny pinch wherever possible,” the article said.

That will make revenue management more important, Mogelonsky said.

“You need someone to accurately assess what your rates must be in order to keep in step with market demands. To accomplish this, you must enable these [revenue managers] by giving them the latest marketplace intelligence software so that they have the data to know exactly what rates will get eyeballs. Similarly, revenue managers will be instrumental for devising good packages with alluring price tags.”

Finally, hotels may need to consider re-branding now to catch up with the perception Airbnb has shown the public during the crisis where they stand during the pandemic.

“Your hotel must also adopt a similar mentality. Present yourselves empathetically to your guests during this time when no travel is taking place, but then once the restrictions are lifted you must pick your battles,” Mogelonsky said. “You cannot be everything to everyone; instead focusing your efforts on the demographics and psychographics for which your brand is most meaningful.”

Mogelonsky finishes by urging his readers to fully understand all three factors to ensure they keep their guests coming to them after the crisis has passed. But, also, take action.

“By knowing is not even anywhere close to half the battle, and my final recommendation is that you spend this downtime working diligently to align your sales and marketing efforts so that you can ready to capitalize upon all the post-pandemic travel opportunities as well as prevent any attrition of guests choosing other forms of accommodations because they are no longer confident in your product,” he said.

More for you

AAHOACON25 in New Orleans, featuring 500 exhibitors and 5,000 attendees at the Ernest N. Morial Convention Center

AAHOACON25 leads to lasting partnerships

AAHOACON25: A Milestone Event for Hospitality

THE 2025 AAHOA Convention & Trade Show is over, but the partnerships announced during the show will go on. The theme of AAHOACON25 was "New Ideas, New Connections, New Orleans," and more than 5,000 registered attendees filled the New Orleans Ernest N. Morial Convention Center for the conference.

AAHOACON25 also had nearly 500 exhibitors occupying 85,000 square feet of exhibit space, according to AAHOA. The event featured around 20 education sessions, a do-it-yourself product demo experience known as The Garage on the Trade Show Floor, keynote speakers, and networking events, including the Block Party at Fulton Street.

Keep ReadingShow less
Breaking Barriers: Women of Color Power List 2025 Revealed

Breaking Barriers: Women of Color Power List 2025 Revealed

Women of Color Power List 2025 Debuts at AAHOACON 2025

ASIAN MEDIA GROUP USA, publisher of Asian Hospitality magazine, launched the first-ever “Women of Color Power List 2025” at the 2025 AAHOA Convention & Trade Show in New Orleans, honoring 51 women reshaping the U.S. hospitality industry. The publication is the first to spotlight the achievements of women of color, recognizing their resilience, innovation, and leadership.

Asian Media Group Managing Editor Kalpesh Solanki, Executive Editor Shailesh Solanki, and Chief Operating Officer Aditya Solanki announced the list during the conference.

Keep ReadingShow less
AAHOALending.com લોન્ચ 2025

AAHOA, બ્રિજ AAHOALending.com લોન્ચ કરે છે

AAHOA અને બ્રિજે AAHOALending.com ને AAHOACON 2025 માં રજૂ કર્યું

AAHOA અને બ્રિજે AAHOALending.com લોન્ચ કર્યું, જે હોસ્પિટાલિટી પર કેન્દ્રિત ડિજિટલ ધિરાણ પ્લેટફોર્મ છે. તે AAHOA સભ્યોને 150 થી વધુ ધિરાણકર્તાઓની ઍક્સેસ પ્રદાન કરે છે, જેમાં વધુને વધુ લોકોને નિયમિતપણે ઉમેરવાની યોજના છે, આ પ્લેટફોર્મ વપરાશકર્તાઓને ધિરાણ વિકલ્પોની તુલના કરવાની, શ્રેષ્ઠ દરો અને સુરક્ષિત ભંડોળ શોધવાની મંજૂરી આપે છે.

કોફાઉન્ડર અને CEO રોહિત માથુરની આગેવાની હેઠળના બ્રિજને ક્લબ બ્લુ ઇન્ડસ્ટ્રી પાર્ટનર તરીકે નિયુક્ત કરવામાં આવ્યા છે, જે AAHOAના પ્રોગ્રામમાં સર્વોચ્ચ સ્તર છે, તેના 300 ભાગીદારોમાંથી માત્ર 12 જ લાયકાત ધરાવે છે, એમ બંનેએ સંયુક્ત નિવેદનમાં જણાવ્યું હતું.

Keep ReadingShow less
2025માં મંદીની સંભાવના 50 ટકા : HAMA સર્વે

2025માં મંદીની સંભાવના 50 ટકા : HAMA સર્વે

HAMA 2025 સર્વે: 49% મેનેજર્સ મંદીની આશંકા ધરાવે છે

હોસ્પિટાલિટી એસેટ મેનેજર્સ એસોસિએશનના સ્પ્રિંગ 2025 ઇન્ડસ્ટ્રી આઉટલુક સર્વેક્ષણમાં અંદાજે 49 ટકા ઉત્તરદાતાઓ 2025 માં અમેરિકામાં મંદીની અપેક્ષા રાખે છે, જે 2024ના પાનખર સર્વેક્ષણમાં 19 ટકાથી વધુ છે. ટોચની ત્રણ ચિંતાઓ માંગ, ટેરિફ અને DOGE કટ અને વેતનમાં વધારો વચ્ચેનો જોડાણ છે.

HAMA સર્વેક્ષણમાં જાણવા મળ્યું છે કે લગભગ 55 ટકા ઉત્તરદાતાઓએ તેમની વર્તમાન વ્યૂહરચનાના ભાગ રૂપે બ્રાન્ડ અથવા મેનેજમેન્ટ ફેરફારો કર્યા છે અથવા કરવાની યોજના બનાવી છે.

Keep ReadingShow less
AAHOA Bridge AAHOALending 2025

AAHOA, Bridge launch AAHOALending.com

AAHOA and Bridge Unveil AAHOALending.com at AAHOACON 2025

AAHOA AND BRIDGE launched AAHOALending.com, a digital lending platform focused on hospitality. It offers AAHOA members access to more than 150 lenders, with plans to add more regularly, while allowing users to compare financing options, find the best rates and secure funding.

Bridge, led by Cofounder and CEO Rohit Mathur, has been named a Club Blue Industry Partner, the highest level in AAHOA’s program, with only 12 of its 300 partners qualifying, the duo said in a joint statement.

Keep ReadingShow less