Mustafa’s 25-Year Experience in Hospitality Leadership
Amir Mustafa is the new CEO of B&B Hotels USA, a European budget hotel firm. He succeeds Valerio Duchini, who was recently appointed CEO of Western Europe.
Before joining B&B Hotels USA, Mustafa held leadership roles at Extended Stay America and served as senior vice president of operations at Aimbridge Hospitality, B&B said in a statement.
"With over 25 years of experience in the hospitality industry, Amir Mustafa is known for his ability to promote operational excellence, optimize revenue, and ensure customer satisfaction," said Fabrice Collet, B&B Hotels Group's chairman. "We are delighted to welcome him to B&B Hotels to help develop our brand across the Atlantic. We are confident he will integrate into the culture and values of B&B Hotels and contribute to our future success."
The France-based chain aims to grow in the expanding American market, the statement said. Mustafa's arrival will be key to strengthening the brand's U.S. development and renovating the group's five hotels to ensure customer satisfaction. The company currently has three hotels in Florida, located in Jacksonville, Orlando and Miami Springs.
Goldman Sachs has been B&B Hotels' main shareholder since 2019.
Meanwhile, European travel to the U.S. fell amid tensions over border security and visa revocations during the Trump administration’s immigration crackdown.
