THREE MAJOR U.S. hospitality firms have donated $1 million to the No Room for Trafficking Survivors Fund by the American Hotel & Lodging Association Foundation to support human trafficking prevention and survivors, a statement said.
The fund supports economic stability for survivors of human trafficking. It also provides advance training and education to prevent human trafficking within the industry.
A representative from the Hyatt Hotels Foundation will serve as co-chair of the No Room for Trafficking Advisory Council.
“We recognize the potential of human trafficking to intersect with the hospitality industry and believe that one of the best ways the industry can combat the egregious violation of
fundamental human rights is through efforts like the AHLA Foundation’s No Room for Trafficking Survivors Fund,” said Malaika Myers, the Hyatt foundation’s chief human resource officer.
“The fight against human trafficking has no finish-line, and as an industry we will continue to provide cutting-edge resources and support to ensure we are doing all we can to prevent and
respond to human trafficking," said Rosanna Maietta, president and CEO of AHLA Foundation.
The heads of G6 and ESA also were enthusiastic about participating in “No Room for Trafficking.”
“This donation redoubles our efforts to train hotel employees across the industry better and provides support to human trafficking survivors,” said Rob Palleschi, G6’s CEO. “We are grateful
to be on the ground floor of building the ‘No Room for Trafficking Survivors Fund,’ and will continue to do everything we can to ensure the hotel industry is supporting, listening to and
learning from survivors,"
Greg Juceam, ESA’s president and CEO, said the company is proud to partner with the fund in its next natural phase of added training and survivor support.
“In my time as chair of the AHLA Foundation, with unanimous support from our board of trustees, I supported and shaped the critical mission outlined by the No Room for Trafficking
program,” Juceam said. “This next phase of added training and survivor support is a natural progression, and we are proud to be providing one of the founding financial commitments to
the ‘No Room for Trafficking Survivors Fund.’”
The hotel industry has a long history of combatting human trafficking, said Chip Rogers, president and CEO of AHLA.
“With this monumental contribution from Hyatt Hotel Foundation, G6 Hospitality and Extended Stay America,” Rogers said. “’The No Room for Trafficking Survivors Fund’ is now able to support the industry as we seek to provide resources and support services for survivors of human trafficking.”
In April, Red Roof announced a new partnership with anti-child trafficking and exploitation organization ECPAT-USA, donating $10,000 to the organization.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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