Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
MOST AMERICANS ARE willing to allow more of their tax dollars to go to economic stimulus programs that help businesses, including hotels, affected by the COVID-19 pandemic, according to a poll commissioned by the American Hotel & Lodging Association. They also favor the creation of a tax credit to encourage travelers.
The AHLA survey, conducted by Morning Consult, found that 70 percent of respondents favor more stimulus like the Coronavirus Aid, Relief, & Economic Security Act. Also, 61 percent approve of the creation of a new, temporary federal travel tax credit to encourage people to travel and 57 percent favor restoring the business entertainment expense deduction. Another 63 percent supported support efforts by the federal government to require banks to offer debt relief or forbearance on commercial hotel mortgages.
At the same time, only 18 percent have traveled since March.
“As communities reopen, we are encouraged to see people begin to travel and some hotel jobs return, but make no mistake, most hotels are still trying to survive,” said Chip Rogers, AHLA’s president and CEO. “We need Congress to continue to prioritize the industries and employees most affected by the crisis, so we can retain and rehire the people who power our industry, our communities and our economy.”
A new tax credit to encourage travel would likely help other parts of the economy beside hotels, Rogers said, including restaurants and retail stores that rely on business from travelers.
“By nearly a three to one margin, Americans support these measures to help incentivize domestic travel and aid hotels and other struggling businesses and their employees trying to survive this crisis. Whether you live in a major city, beach resort area or small town off the interstate, hotels are often the anchor to supporting jobs, economic activity and tax revenue for localities across the country,” said Rogers.
Prior to the pandemic, hotels supported one in 25 American jobs, 8.3 million total, and contributed $40 billion in direct state and local tax revenue in 2018. However, because of the sharp drop in travel demand from COVID-19, eight in ten hotels had to lay off or furlough workers. State and local tax revenue from hotel operations are estimated to drop by $16.8 billion in 2020, according to a new report by Oxford Economics released by AHLA.
“The hotel industry was the first impacted by the pandemic and will be one of the last to recover. We are a major economic driver, supporting millions of jobs and generating billions in tax revenue. Getting our economy back on track starts with supporting the hotel industry and helping them regain their footing,” said Rogers.
Vimal Patel, President of Qhotels Management, said previously that more federal stimulus will be needed soon. However, Congress is still debating bills, including the he ‘‘Health and Economic Recovery Omnibus Emergency Solutions Act”
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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