Skip to content

Search

Latest Stories

AHLA: 70 percent of Americans favor more federal stimulus

Support also strong for new tax credit to encourage travel and mortgage relief

MOST AMERICANS ARE willing to allow more of their tax dollars to go to economic stimulus programs that help businesses, including hotels, affected by the COVID-19 pandemic, according to a poll commissioned by the American Hotel & Lodging Association. They also favor the creation of a tax credit to encourage travelers.

The AHLA survey, conducted by Morning Consult, found that 70 percent of respondents favor more stimulus like the Coronavirus Aid, Relief, & Economic Security Act. Also, 61 percent approve of the creation of a new, temporary federal travel tax credit to encourage people to travel and 57 percent favor restoring the business entertainment expense deduction. Another 63 percent supported support efforts by the federal government to require banks to offer debt relief or forbearance on commercial hotel mortgages.


At the same time, only 18 percent have traveled since March.

“As communities reopen, we are encouraged to see people begin to travel and some hotel jobs return, but make no mistake, most hotels are still trying to survive,” said Chip Rogers, AHLA’s president and CEO. “We need Congress to continue to prioritize the industries and employees most affected by the crisis, so we can retain and rehire the people who power our industry, our communities and our economy.”

A new tax credit to encourage travel would likely help other parts of the economy beside hotels, Rogers said, including restaurants and retail stores that rely on business from travelers.

“By nearly a three to one margin, Americans support these measures to help incentivize domestic travel and aid hotels and other struggling businesses and their employees trying to survive this crisis. Whether you live in a major city, beach resort area or small town off the interstate, hotels are often the anchor to supporting jobs, economic activity and tax revenue for localities across the country,” said Rogers.

Prior to the pandemic, hotels supported one in 25 American jobs, 8.3 million total, and contributed $40 billion in direct state and local tax revenue in 2018. However, because of the sharp drop in travel demand from COVID-19, eight in ten hotels had to lay off or furlough workers. State and local tax revenue from hotel operations are estimated to drop by $16.8 billion in 2020, according to a new report by Oxford Economics released by AHLA.

“The hotel industry was the first impacted by the pandemic and will be one of the last to recover. We are a major economic driver, supporting millions of jobs and generating billions in tax revenue. Getting our economy back on track starts with supporting the hotel industry and helping them regain their footing,” said Rogers.

Vimal Patel, President of Qhotels Management, said previously that more federal stimulus will be needed soon. However, Congress is still debating bills, including the he ‘‘Health and Economic Recovery Omnibus Emergency Solutions Act”

More for you

Howard Johnson 100th anniversary

HoJo marks centennial with throwback

Summary:

  • Howard Johnson is marking its 100th anniversary with fried clam–shaped soaps.
  • The soaps pay homage to an iconic HoJo menu item.
  • Available at select hotels and for online purchase starting Oct. 3.

HOWARD JOHNSON BY Wyndham marks a century with one of its most famous menu items, the fried clam strip. The brand is introducing limited-edition HoJo’s Original Fried Clam Soap, available at select Howard Johnson hotels across the U.S. and for online purchase beginning Oct. 3.

Keep ReadingShow less
HAMA Fall 2025 survey results

Survey: Hotels expect Q4 RevPAR gain

Summary:

  • More than 70 percent expect a RevPAR increase in Q4, according to HAMA survey.
  • Demand is the top concern, cited by 77.8 percent, up from 65 percent in spring.
  • Only 37 percent expect a U.S. recession in 2025, down from 49 percent earlier in the year.

MORE THAN 70 PERCENT of respondents to a Hospitality Asset Managers Association survey expect a 1 to 3 percent RevPAR increase in the fourth quarter. Demand is the top concern, cited by 77.8 percent of respondents, up from 65 percent in the spring survey.

Keep ReadingShow less
Peachtree Group DST Mansfield Texas

Peachtree adds Mansfield, TX, industrial asset to DST

Summary:

  • Peachtree launched new DST with 131,040‑square foot industrial facility in Mansfield, Texas.
  • The property was acquired at $180 per square foot.
  • Peachtree completed $320M in debt-free transactions across multiple markets since 2022.

PEACHTREE GROUP LAUNCHED its latest Delaware Statutory Trust with the acquisition of a newly built 131,040-square-foot industrial facility in Mansfield, Texas. The company has completed about $320 million in debt-free transactions since launching its DST program in 2022, according to its statement.

Keep ReadingShow less
American Franchise Act announced in U.S. Congress to protect hotel franchising and jobs

House unveils act to boost franchise business

Summary:

  • House introduces AFA to boost franchise model and hotel operations.
  • The act establishes a joint employer standard.
  • AHLA backs the bill, urging swift adoption.

THE HOUSE Of Representatives introduced the American Franchise Act, aimed at supporting the U.S. franchising sector, including 36,000 franchised hotels and 3 million workers nationwide. The American Hotel & Lodging Association, backed the bill, urging swift adoption to boost the franchise model and clarify joint employer standards.

Keep ReadingShow less
Noble Investment Group Mobile Alabama

Noble breaks ground on StudioRes in Mobile, AL

Summary:

  • Noble broke ground on StudioRes Mobile Alabama at McGowin Park.
  • The 10th StudioRes expands Noble’s long-term accommodations platform.
  • Noble recently acquired 16 WoodSpring Suites properties through two portfolio transactions.

NOBLE INVESTMENT GROUP broke ground on StudioRes Mobile Alabama at McGowin Park, a retail center in Mobile, Alabama. It is Noble’s 10th property under Marriott International’s extended stay StudioRes brand.

Keep ReadingShow less