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Snow is Stonebridge’s EVP and chief strategy officer

He will lead strategy across brand, growth and property operations

Adam Snow Named EVP, Chief Strategy Officer at Stonebridge

Stonebridge Cos. named Adam Snow executive vice president and chief strategy officer to lead property-level strategy and performance.

Summary:
  • Snow will focus on corporate growth and property-level strategy.
  • He held strategic roles at companies such as Aimbridge Hospitality.
  • He said Stonebridge’s culture and focus on value creation drew him in.

Adam Snow is now executive vice president and chief strategy officer at Stonebridge Cos. In this role, he will lead strategic development, including brand alignment, corporate growth and property-level strategy.

Previously, Snow led strategic initiatives at Aimbridge Hospitality. He held similar positions at Dine Brands, The Walt Disney Company and Dell.


Denver-based Stonebridge is a privately held hotel management company founded by Chairman Navin Dimond and led by President and CEO Rob Smith.

“Adam is a bit of a unicorn; his rare blend of strategic leadership and hands-on analytics, combined with his hospitality and commercial experience, makes him uniquely qualified for this role,” said Smith. “In our industry, strategic roles have historically been confined at the board level or corporate office. At Stonebridge, we see an opportunity to change that by bringing that level of thinking directly into our properties, a move we believe is innovative and will be transformational. By fostering a strategic culture at the property level, we expect to elevate asset performance and drive the next chapter of value creation for our owners.”

Snow said Stonebridge’s entrepreneurial culture and focus on value creation drew him to the company.

“My goal is to embed strategy at the property level by integrating data, market insights and capital planning to improve performance and deliver strong results for our owners,” he said.

In May, Stonebridge named Blake Doran vice president of operations.

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Pierce, Leer named Sonesta Co-CEOs
Photo credit: Sonesta International Hotels Corp.

Pierce, Leer named Sonesta Co-CEOs

Summary:

  • Pierce and Leer will become Sonesta co-CEOs, succeeding John Murray.
  • Pierce has been on Sonesta’s executive team since 2021, leading global franchise growth.
  • Leer has led AlerisLife Inc. as president and CEO since 2022.

Keith Pierce and Jeff Leer will become co-CEOs of Sonesta International Hotels Corp. on April 1. They will succeed John Murray, who is retiring from Sonesta and his role as executive vice president of The RMR Group on March 31.

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