AAHOA unveils ‘HYPE Ownership’ to support young professionals

HYPE Ownership conference scheduled for February in New Orleans

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AAHOA launched a new initiative, “HYPE Ownership: Helping Young Professionals Evolve,” supporting the growth of emerging hoteliers within the association and the broader industry. The initiative provides educational opportunities, networking events, and an annual conference for young professionals and hotel industry experts, according to AAHOA.

AAHOA RECENTLY INTRODUCED “HYPE Ownership: Helping Young Professionals Evolve,” an initiative focused on supporting the growth of emerging hoteliers within the association and the broader industry. HYPE Ownership offers educational opportunities, networking events, and an annual conference for young professionals and hotel industry experts, AAHOA said in a statement.

The goal is to establish AAHOA as the primary resource and advocate for the next generation of industry leaders.

“AAHOA is excited to launch HYPE Ownership, a visionary initiative spotlighting the rising stars of the hotel industry, and paving the way for a dynamic future led by young professionals,” said AAHOA president and CEO Laura Lee Blake. “It is our commitment to the next generation of leaders of AAHOA as we seek to elevate their contributions to the industry.”

Young professionals offer a fresh perspective to the workplace and hospitality businesses, AAHOA said. Amidst escalating competition in the hospitality landscape, these individuals possess the skills and innovation necessary to drive the evolution of hospitality industry. As part of the inaugural launch, AAHOA is hosting the Young Professionals HYPE Ownership Conference on Feb. 6 to 7 in New Orleans.

“At AAHOA, we acknowledge the substantial impact Young Professionals have on our industry,” said Tanmay Patel, AAHOA young professional director Western Division. “Many Young Professionals express a different perception of ROI in the industry compared to their parents and view the path to success differently. These are the topics we aim to address with HYPE Ownership.”

“We aim to convey the message that success in the hospitality industry can be achieved through various facets,” added Dylan Patel, AAHOA young professional director Eastern Division. “Our efforts are dedicated to shaping and evolving the future for the next wave of leaders, and the launch of the HYPE Ownership initiative underscores AAHOA’s commitment to the future of our industry.”

“In today’s ever-changing society, young professionals play a vital role,” said Bharat Patel, AAHOA chairman. “Their mindset, adaptability, and willingness to embrace change are exactly what the hotel industry, if not every industry, needs right now. The younger generation of today will soon be the leaders of tomorrow; we must recognize the contributions they make today as the cornerstones of our industry’s future.”

“The HYPE Ownership initiative further highlights AAHOA’s commitment to encouraging young hoteliers to take an active role in hospitality with a program designed with their empowerment in mind,” Patel said.

Meanwhile, AAHOA president and CEO, Laura Lee Blake, recently joined Asian Hospitality’s Leadership Series to address current association challenges. Her goal is to enhance connections among AAHOA members.