Summary:
- AAHOA and Kalibri to partner on providing tech services.
- Members get tools for data-driven decisions and exclusive access to Kalibri platforms.
- Discounts will be available on Kalibri's platform.
AAHOA AND KALIBRI will provide hotel owners and operators access the technology, data and training needed to improve profit margins and long-term asset performance. Members will receive exclusive pricing on Kalibri's Profit Platform and first access to the Certified Hotel Profit Strategist Program.
Kalibri’s offerings combine technology and training to help hotel owners identify opportunities that traditional metrics like RevPAR or ADR do not show, AAHOA said in a statement.
"For hotel owners, profit isn't just a number on a spreadsheet — it's the foundation for long-term growth and sustainability," said Kamalesh “KP” Patel, AAHOA chairman. "This partnership with Kalibri gives our members the tools and knowledge to make smarter, data-driven decisions that protect margins, unlock opportunities and increase the value of their assets."
Kalibri's platform and certifications will help members grow profit and asset values and improve how owners and operators measure and manage financial performance, the statement said.
Laura Lee Blake, AAHOA president and CEO, said its members are facing one of the most challenging operating environments in years.
"When I saw Kalibri's data on where profitability is being lost, it was a wake-up call,” she said. “This partnership gives our members a real opportunity to act — to understand their numbers, protect their margins and make smarter, data-driven decisions. Our focus is to help every hotel owner not just survive, but truly thrive."
AAHOA members can develop skills through Kalibri's CHPS while using the Profit Platform to identify profitable opportunities by rate, channel and segment, the statement said. They can also evaluate new real estate projects with Kalibri's Hummingbird Market and Hummingbird Commercial tools.
"Growing profit depends on understanding how to target the revenue opportunities that contribute to a hotel's bottom line," said Cindy Estis Green, Kalibri’s CEO and co-founder. "By combining Kalibri's analytics with AAHOA's deep connection to hotel owners, we're helping them focus on what drives sustainable success — not just topline growth."
AAHOA’s Fall National Advocacy Conference in Washington, D.C., on Sept. 16 to 17 focused on expanding Small Business Administration loan access, repealing the Visa Integrity Fee and restoring Brand USA funding.
