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3H Group, LBA Hospitality open dual brand in Chattanooga, TN

Both companies claim to have a strong pipeline of hotels in development

3H Group, LBA Hospitality open dual brand in Chattanooga, TN

3H Group and LBA Hospitality recently opened their first dual-branded IHG hotels in Chattanooga, Tennessee: Candlewood Suites Chattanooga East and Holiday Inn Express Chattanooga East, adding 154 rooms to the area. Holiday Inn Express serves families and business travelers, while Candlewood Suites focuses on extended-stay guests.

3H Group is led by President and CEO Hiren Desai, while LBA Hospitality is led by President Beau Benton.


"By focusing on Chattanooga's thriving market, we're not just growing our presence; we're building on our established track record of success," Benton said. "Our intimate knowledge of the Chattanooga landscape, shaped by hands-on management of several other local Chattanooga hotels, empowers us to not only promise and deliver an exceptional stay experience for our guests, but also to forge substantial growth and profitability for our owners."

3H Group recently acquired the Hyatt Place Tampa Airport/Westshore in Tampa, Florida, as part of a broader strategic initiative with LBA Hospitality. Both companies had then noted a strong pipeline of hotels in development.

In April, 3H Group broke ground on Caption by Hyatt Chattanooga, the brand's first Tennessee location. The 123-room hotel, developed under a franchise agreement, is set to open in early 2026. The company is also developing a Hyatt Studios hotel in Mobile, Alabama, slated for early 2025.

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Motel 6 Launches “Never Skip a Trip” NBA Season Campaign
Photo credit: G6 Hospitality

Motel 6 tips off ‘Never Skip a Trip’ NBA campaign

Summary:

  • Motel 6 launched its “Never Skip a Trip” NBA-season campaign.
  • The campaign airs on ReachTV at major U.S. and Canadian airport hubs.
  • It includes a My6 member offer of up to 15 percent off bookings during some periods.

G6 HOSPITALITY’S MOTEL 6 launched “Never Skip a Trip”, a national brand campaign during the NBA season. The campaign runs through the 2026 NBA Playoffs.

The campaign launches this week across NBA game broadcasts on airport television networks in the U.S and Canada during game days and holiday travel, G6 said in a statement.

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