- Wyndham upgraded its group booking platform with real-time tracking.
- Planners can manage bookings end to end, improving hotel efficiency.
- The platform is supported by Groups360 and GroupSync Housing.
WYNDHAM HOTELS & RESORTS upgraded its group direct booking platform with real-time visibility, booking tools and centralized management for group stays. It lets planners manage bookings from reservation to check-in and helps hotels improve efficiency and group performance.
The move addresses a challenge in group travel: manual, fragmented work after a booking, Wyndham said in a statement. By uniting booking, tracking and guest management, the update reduces administrative tasks for planners, improves hotel conversion and visibility and helps groups coordinate stays.
The new platform is supported by Groups360 and its GroupSync Housing system, the statement said.
“Group travel should be simple,” said Angie Gadwood, Wyndham’s senior vice president for sales. “By extending our digital capabilities beyond the initial transaction, Wyndham is creating a connected, end-to-end experience for planners—helping drive conversion, improve visibility and ease operational tasks for hotel teams.”
Features include a real-time booking dashboard that lets planners track who’s booked, monitor progress and make updates instantly in one place, Wyndham said. It reduces reliance on spreadsheets or back-and-forth with hotel teams. Each group also receives a customizable Wyndham-branded booking page, giving guests a single-link experience without logins or promo codes.
Guests can view and book at the group rate automatically and earn Wyndham Rewards points on qualifying stays, the company said. Bookings integrate directly with hotel systems, keeping reservations accurate and reducing the need for individual coordination or front-desk calls. The platform also supports flexible early arrivals and late departures, allowing guests to extend their stay while giving planners fewer exceptions to manage and hotels more opportunity to capture revenue.
Boosting group demand
Wyndham connects franchisees to repeat group business through partnerships with third-party platforms such as EventPipe, EventConnect and Staybook, Wyndham said. These platforms centralize lodging coordination for tournament directors, event organizers and travel planners managing multiple teams. Integration makes hotels visible in existing booking workflows, helping drive demand, increase occupancy and reduce manual sourcing.
The approach reflects the next phase of Wyndham’s sales strategy and builds on initiatives like Wyndham Business, Wyndham Rewards Business and Wyndham Direct, the statement said.
Brian Krail, Wyndham’s group vice president for commercial operations and sales strategy, said the goal is to make it easier to do business with Wyndham.
“For planners, that means faster booking, better visibility and less manual work,” he said. “For franchisees, it’s the opportunity for smarter demand capture, stronger conversion and technology that helps them operate more efficiently. These investments are another step in creating a modern commercial ecosystem where everyone benefits.”
Wyndham’s enhancements to its group booking platform come at no additional cost and build on its relationship with Groups360, which in 2023 introduced instant online booking for group travel across thousands of Wyndham hotels, reducing reliance on the RFP model.
Wyndham posted a fourth-quarter net loss of $60 million, down from a $85 million gain the prior year, due to non-cash impairment and other charges. Global RevPAR fell 6 percent in constant currency, driven by an 8 percent decline in the U.S.
