Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
THE WINDSOR HOTEL in Americus, Georgia, a boutique hotel owned by Edgewater Group LLC, has joined Choice Hotels International’s Ascend Hotel Collection. The historical building recently underwent a multi-year renovation.
Edgewater is led by founding partners Ketan Vora and Robert Brier.
Originally built in 1892, the 53-room, the five-story Victorian-style Windsor features a tower and turret, balconies, and a three-story open atrium lobby, according to Choice. It occupies nearly an entire city block and was the site of numerous balls and celebrations. The Windsor closed in 1972 and underwent extensive renovations in 1991, 2010 and most recently in 2019.
Nearby attractions are The Plains Depot, the Jimmy Carter Peanut of Plains statue, Civil War prison Andersonville National Historic Site and the Drummer Boy Civil War Museum. Former President Jimmy Carter and his wife spent the night at the hotel in 2002. Hotel amenities include a fitness center, two on-site restaurants and bars and a veranda.
There are now 315 independent resort, historic and boutique hotels in the Ascend Collection. Choice bills the collection as the hotel industry's first "soft brand" concept that appeals to franchisees who seek better upscale positioning in strong markets with a core philosophy of providing guests experiences. Along with the U.S., the Ascend Collection includes properties in France, the United Kingdom, Denmark, Finland, Ireland, Norway, Spain, Sweden, Turkey, Australia, Canada, Ecuador, Mexico, the Caribbean and Central America.
"Now more than ever before, guests are seeking opportunities for authentic experiences in both new and familiar destinations. We're thrilled to debut the Windsor Hotel in Americus, Georgia for travelers looking to immerse themselves in the abundant local history," said Janis Cannon, Choice’s senior vice president, upscale brands. "With more than 200 distinct locations nationwide, we look forward to welcoming even more guests at Ascend hotels, so they can experience our exceptional service and upscale offerings that enhance their one-of-a-kind stay. We always enjoy collaborating with new and existing Choice owners such as the Edgewater Group, who also own and operate the Wyvern Hotel, Coombs Inn & Suites, and the Water Street Hotel & Marina within the Ascend Hotel Collection.”
In July 2020, three properties joined the Ascend Collection. They included Keyur Patel’s The Penn Stroud in Stroudsburg, Pennsylvania. For The Penn Stroud, Stroudsburg is in the Pocono Mountains, is close to the Appalachian Trail. The town features several art galleries, cafes and historic sites, and it is close to Mountain View Vineyard and Alpine Mountain Skiing.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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