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USTA: Jobs report underscores hospitality’s need for federal aid

The association urges Congress to implement short-term priorities to stimulate the sector

USTA: Jobs report underscores hospitality’s need for federal aid

THE U.S. TRAVEL Association (USTA) is urging Congress to implement short-term priorities to stimulate leisure and hospitality sector as 61 percent or nearly two-thirds, of all jobs still lost due to the pandemic are in this segment.

The revised job data from the Bureau of Labor Statistics for the past several months confirmed that 10 percent of leisure and hospitality jobs now remain lost.


“While the overall jobs report may be good news for some, the revised BLS data now confirms an even bigger revelation,” said Tori Emerson Barnes, USTA executive vice president of public affairs and policy, in a statement. “The uneven recovery of the travel sector is due in large part to the lack of inbound international travelers, and the deep reduction in business travel and professional meetings and events. There could not be a more pressing time to support this vital contributor to the U.S. economy and rebuild American jobs."

The demands of USTA for the industry include a higher cap on H-2B visas, to ease the absence of labor for the over one million job openings in the leisure and hospitality industry, emergency support for Brand USA through passage of the Restoring Brand USA Act.

The association also seeks targeted, temporary tax credits and deductions to stimulate spending on business travel, live entertainment and in-person events and additional funding for relief grants to severely impacted travel businesses.

According to the BLS report, the U.S. economy added 467,000 jobs in January, far better than expected and a potential sign that the pandemic's days of disrupting businesses are numbered.

Overall, the economy has added 19.1 million jobs since the nadir of the Covid-19 crisis in April 2020, but it is still short 2.9 million positions, the data said.

Recently, USTA and Tourism Diversity Matters formed a new strategic partnership to focus on issues related to diversity, equity and inclusion in the industry.

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Report: Hotels hold margins despite revenue slump

Report: Hotels hold margins despite revenue slump

Summary:

  • U.S. hotels adjusted strategies as revenue fell short of budget, HotelData.com reported.
  • Hoteliers prioritized cost, labor and forecasting over rate growth.
  • Six 2026 strategies include shifting from static budgets to real-time forecasts.

U.S. HOTELS ADJUSTED strategies to protect profit margins despite revenue lagging budget, according to Actabl’s HotelData.com. RevPAR averaged $119.22 through Sept. 30, 9 percent below budget, while GOP margins held at 37.7 percent, 1.2 points short of target.

HotelData.com’s “Hotel Profitability Performance Report for Q3 2025” showed operators adjusting forecasts, controlling labor and costs and protecting margins as demand softens and expenses rise. The report indicates an industry shift, with hoteliers relying less on rate growth and more on cost control, labor strategies and forecasting to maintain profitability.

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