Skip to content

Search

Latest Stories

USTA: Jobs report underscores hospitality’s need for federal aid

The association urges Congress to implement short-term priorities to stimulate the sector

USTA: Jobs report underscores hospitality’s need for federal aid

THE U.S. TRAVEL Association (USTA) is urging Congress to implement short-term priorities to stimulate leisure and hospitality sector as 61 percent or nearly two-thirds, of all jobs still lost due to the pandemic are in this segment.

The revised job data from the Bureau of Labor Statistics for the past several months confirmed that 10 percent of leisure and hospitality jobs now remain lost.


“While the overall jobs report may be good news for some, the revised BLS data now confirms an even bigger revelation,” said Tori Emerson Barnes, USTA executive vice president of public affairs and policy, in a statement. “The uneven recovery of the travel sector is due in large part to the lack of inbound international travelers, and the deep reduction in business travel and professional meetings and events. There could not be a more pressing time to support this vital contributor to the U.S. economy and rebuild American jobs."

The demands of USTA for the industry include a higher cap on H-2B visas, to ease the absence of labor for the over one million job openings in the leisure and hospitality industry, emergency support for Brand USA through passage of the Restoring Brand USA Act.

The association also seeks targeted, temporary tax credits and deductions to stimulate spending on business travel, live entertainment and in-person events and additional funding for relief grants to severely impacted travel businesses.

According to the BLS report, the U.S. economy added 467,000 jobs in January, far better than expected and a potential sign that the pandemic's days of disrupting businesses are numbered.

Overall, the economy has added 19.1 million jobs since the nadir of the Covid-19 crisis in April 2020, but it is still short 2.9 million positions, the data said.

Recently, USTA and Tourism Diversity Matters formed a new strategic partnership to focus on issues related to diversity, equity and inclusion in the industry.

More for you

Choice Hotels campaigns

Choice launches campaigns for extended-stay brands

Summary:

  • Choice launched two campaigns to boost bookings across its four extended-stay brands.
  • Based on guest feedback, the campaigns focus on efficiency, cleanliness, value and flexibility.
  • They will run through 2026 across social media, Connected TV, digital display and online video.

CHOICE HOTELS INTERNATIONAL launched two marketing campaigns to increase brand awareness and bookings across its four extended-stay brands. The "Stay in Your Rhythm" campaign promotes all four brands by showing how guests can maintain daily routines, while "The WoodSpring Way" highlights the service WoodSpring Suites staff provide.

Keep ReadingShow less
Fed interest rate July
Photo credit: Chip Somodevilla/Getty Images

Fed holds rates steady despite Trump pressure

Summary:

  • The Federal Reserve held interest rates steady and gave no signal of a September cut.
  • Developers and brokers are calling for lower borrowing costs to unlock supply and revive stalled deals.
  • The Fed’s decision followed surprise news that the U.S. economy grew 3 percent in Q2.

THE FEDERAL RESERVE held its key interest rate steady and gave no indication of a cut in September, despite growing pressure from President Trump and his Fed appointees, USA Today reported. The July 30 decision keeps the Fed’s benchmark rate at 4.25 percent to 4.5 percent for a fifth straight meeting.

Keep ReadingShow less
BWH Hotels expands with AI-driven strategy and outdoor lodging focus

BWH sticks to growth plan despite headwinds

Summary:

  • BWH Hotels is staying the course on long-term growth, investing in AI and developer support.
  • A new insurance program has saved some BWH hoteliers $50,000 to $60,000 annually.
  • It aims to reach 5,150 hotels in five years, with 300 deals signed last year and 200-plus in the pipeline.

BWH HOTELS IS maintaining its long-term growth strategy despite market uncertainties, with President and CEO Larry Cuculic citing momentum across core markets. The company is investing in AI, supporting developers and focusing on long-term goals.

Keep ReadingShow less
Amex GBT & Chooose Launch Hotel Emissions Tracker

Amex GBT, Chooose to launch hotel emissions tracker

Summary:

  • Amex GBT and Chooose are launching a hotel emissions tracking tool to calculate users’ Hotel Carbon Measurement Initiative reporting requirements.
  • Emissions data in Amex GBT’s Global Trip Record and Data Lake ensures consistency across travel programs.
  • In January, Finland-based Bob W found hotel carbon emissions are five times higher than HCMI estimates.

SOFTWARE FIRMS AMERICAN Express Global Business Travel and Chooose are launching a hotel emissions tracking tool in the third quarter of 2025. The new tool, integrated into Amex GBT’s platforms, will provide standardized hotel emissions data to calculate users’ Hotel Carbon Measurement Initiative reporting requirements.

Keep ReadingShow less
Marriott
Photo Credit: Marriott

Marriott closes $355M acquisition of citizenM

Summary:

  • Marriott International completed its $355 million acquisition of citizenM, a Netherlands-based select-service brand.
  • Integration into Marriott’s systems is underway.
  • Founded in 2008 by Rattan Chadha, citizenM targets travelers seeking smart room design, shared spaces.

MARRIOTT INTERNATIONAL COMPLETED its $355 million acquisition of citizenM, a Netherlands-based select-service brand founded by Rattan Chadha, as announced in April. CitizenM’s portfolio includes 37 hotels with 8,789 rooms across more than 20 cities in the U.S., Europe and Asia Pacific.

Keep ReadingShow less