Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
WHILE MANY IN the hotel industry welcome the $2.2 trillion Coronavirus Aid, Relief, & Economic Security Act, several organizations are still pressing for more federal relief. The U.S. Travel Association has a list of modifications it would like to see included in future stimulus legislation.
Expanding eligibility for the Payroll Protection Program to destination marketing organizations that are classified as 501(c)(6) non-profits or "political subdivisions" of their local governments, as well as small businesses that operate multiple locations with fewer than 500 employees per location.
Appropriating another $600 billion for the PPP and extending the coverage period, currently set to expire on June 30, through December.
Raising the PPP maximum loan calculation to eight times a business’ monthly outlays and allowing it to cover both payroll and non-payroll expenses. Currently the formula is 2.5x and covers payroll only, not other expenses.
Providing loan forgiveness to large businesses under the Exchange Stabilization Fund rather than just loan guarantees and clarifying ESF eligibility for 501(c)(6) non-profits.
Increasing Economic Injury Disaster Loan funding to $50 billion, raising the loan cap from $2 million to $10 million and allowing a second EIDL if a business is still unable to meet its ordinary expenses.
“Congress must move swiftly to correct and supplement the CARES Act with additional rounds of aid,” said Roger Dow, USTA president and CEO. “Travel-related small businesses will be vital leaders of an economic recovery, but first they need to survive until the point when travel demand returns. In order to make it, these businesses need to be able to access the resources that will enable them to keep the lights on and retain their employees.”
AAHOA and the American Hotel & Lodging Association also are pressing for more money to be added to the program. Both supported a plan put forward by Senate Majority Leader Mitch McConnell and House Speaker Nancy Pelosi to add $250 billion to the PPP and other loan programs in the stimulus package.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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