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U.S. hotel performance, YOY comparisons up in third week of October

Seattle sees the biggest year-over-year occupancy boost, up 8.5 percent to 76.1 percent

U.S. hotel performance, YOY comparisons up in third week of October

U.S. HOTEL PERFORMANCE saw an uptick in the third week of October compared to the previous week, according to CoStar. Year-over-year comparisons also showed signs of improvement.

Occupancy stood at 69 percent for the week ending on Oct. 21, a slight uptick from the previous week’s 68.5 percent, and a marginal year-over-year decline of 0.8 percent. ADR increased to $165.3, up from the previous week’s $164.25, marking a 3.8 percent surge compared to the previous year. RevPAR also showed improvement, reaching $114.04, surpassing the previous week’s $112.51, and reflecting a 2.9 percent rise from 2022.


Among the top 25 markets, Seattle experienced the most substantial year-over-year increase in occupancy, rising by 8.5 percent to reach 76.1 percent. Las Vegas recorded the most significant gains in ADR, surging by 20.3 percent to $257.42, and RevPAR saw an increase of 23.5 percent, reaching $229.57.

Miami saw the steepest RevPAR decline, dropping by 12.3 percent to $133.01.

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Hilton Launches ‘Diamond Reserve’ in Hilton Honors Loyalty Program
Photo Credit: Hilton

Hilton launches ‘Diamond Reserve’ loyalty level

Summary:

  • Hilton introduced Diamond Reserve, its top Honors tier for frequent travelers.
  • Diamond Reserve requires 80 nights and $18,000 in annual eligible spend.
  • The company also lowered requirements for its two existing elite tiers.

HILTON WORLDWIDE HOLDINGS introduced Diamond Reserve, a top tier in Hilton Honors loyalty program that will debut in January. It includes perks such as a Confirmable Upgrade Reward at booking, guaranteed 4 p.m. late checkout and 24/7 customer service.

Meanwhile, Hilton is lowering requirements for its two existing elite tiers, the company said in a statement. Beginning in 2026, Gold will require 25 nights instead of 40 and Diamond 50 instead of 60. Existing benefits, including room upgrades, food and beverage credits and lounge access, remain unchanged.

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