The executive changes support the company’s expansion into new markets and segments
By Vishnu Rageev RAug 27, 2024
Brian Hughes is now executive vice president of business development at Twenty Four Seven Hotels and Damien Abrams is promoted to vice president of lifestyle brands. The leadership changes are part of the company’s plan to grow into new markets and segments, Twenty Four Seven said in a statement.
“Twenty Four Seven Hotels continues to enjoy strong momentum well into 2024, expanding our footprint in existing markets and entering new ones like Texas,” said Wani. “We have created new internal roles to accommodate this growth, especially as we move into the lifestyle and food & beverage segments. Brian is a well-known hospitality veteran with invaluable contacts across the industry, and Damien is a leading voice in the upscale and lifestyle spaces. These new positions demonstrate our commitment to continued growth while maintaining the highest standards required by our partners.”
Hughes, with nearly 30 years of experience, most recently served as managing director of JLL, where he oversaw hospitality transactions throughout Texas, the statement said. Before that, he held various roles at Ashford Hospitality Inc., the exclusive advisor to Ashford Hospitality Trust and Braemar Hotels & Resorts, including senior vice president of real estate investments.
Abrams, who has 20 years of experience, joined Twenty Four Seven as the general manager to open The Steward, a Tribute Portfolio Hotel in Santa Barbara, California, Twenty Four Seven said. Before this promotion, he was the regional director of operations, focusing on food and beverage. He previously held executive roles at various U.S. hotels, including as manager of the Renaissance Newport Beach and director of hotel operations at the Marriott Irvine Spectrum and Hive and Honey Rooftop Bar.
In February 2023, Twenty Four Seven launched the 128-room Hyatt House Sacramento/Midtown. The adaptive reuse project, owned and developed by Hume Development, Inc., transformed the former Eastern Star Hall, a key part of Sacramento’s art, music, and cultural scene.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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