Summary:
- 3H Group and Aztec Group opened the first LivSmart Studios by Hilton in Tullahoma, Tennessee, for stays of 10 days or more.
- A second 137-room hotel is set to open later this summer in Kokomo, Indiana, owned by Sun Management & Development Corp.
- More than 90 hotels are planned, with more than 225 deals in negotiation.
The LivSmart Studios by Hilton Tullahoma is now open in Tullahoma, Tennessee. The 89-room property, developed by 3H Group and Aztec Group, is the first location for the brand and targets guests staying 10 nights or more, a segment Hilton says is largely unmet.
3H Group, based in Chattanooga, Tennessee, is led by President and CEO Hiren Desai and Aztec Group, based in Miami, is led by Founder and CEO Ezra Katz.
“Opening the first LivSmart Studios by Hilton is an important moment for our team,” said Desai. “We’re partnering with Hilton to launch this new brand and introduce it to the Tullahoma community. This hotel sets the foundation for what will become a national option for long-stay travelers and we’re contributing to the brand’s growth.”
Hilton plans to open a second 137-room hotel later this summer in Kokomo, Indiana, which will be owned by Sun Management & Development Corp., Hilton said in a statement. Chris Silcock, Hilton’s president of global brands and commercial services, said the company has a track record of building brands that meet changing guest needs and deliver value for owners.
“LivSmart Studios represents the latest chapter in our growth strategy as we expand our extended-stay presence with a product designed for longer stays,” he said. “The debut of this brand reinforces our commitment to offering a Hilton experience for every traveler and every stay.”
More than 90 hotels are expected to open in the coming years, with over 225 deals in negotiation, the statement said.
“LivSmart Studios was created to meet growing demand for accommodations designed for longer stays,” said Isaac Lake, Hilton's brand leader for LivSmart Studios by Hilton. “The opening of our first property in Tullahoma brings that plan to life. As the brand grows, we plan to expand into more communities and offer a new option for long-stay hospitality.”
In April, 3H Group opened the first Hyatt Studios Mobile/Tillmans Corner in Mobile, Alabama.
