Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
THE SUMMER IS over but the traveling is not, according to Tripadvisor. The online travel platform’s Seasonal Travel Index for Fall shows at least September will be a busy travel month.
For September through November, the time period covered by the index, 65 percent of all travelers are planning domestic fall getaways. Of those, 79 percent plan to travel in September, the busiest fall travel months.
However, travelers have not forgotten the COVID-19 pandemic and 68 percent say safety and cleanliness are uppermost on their minds. This was shown in a new national survey commissioned by the American Hotel & Lodging Association released last week.
"Among all of the disruption and restrictions this year, 76 percent of U.S. travelers continue to say that travel is important to them, even if they can't experience the world like they used to," said Christopher Hsi, Tripadvisor’s consumer market research lead analyst. "The pandemic has forced travelers to be creative and explore new destinations in ways they may not have considered previously. This fall, we're seeing a rise in destinations where travelers can relax and rejuvenate, as opposed to the busy hustle and bustle of popular cities."
Even with the cooling weather, 61 percent of travelers are more likely to consider outdoor or nature trips and 54 percent are more likely to consider road trips now, compared to before the pandemic. In keeping with that trend, the most popular destinations include outdoor attractions. Four of the top 10 destinations are in Florida.
Those top destinations are as follows.
Key Largo, Florida
Key West, Florida
Atlantic City, New Jersey
Pete Beach, Florida
Myrtle Beach, South Carolina
Sedona, Arizona
Scottsdale, Arizona
Clearwater, Florida
San Diego, California
Savannah, Georgia
Travelers are looking for short getaways with 55 percent of fall travelers booking two- to five-night stays, and 36 percent booking short one-night stays. Fall travelers are booking more near-term trips, often less than a week in advance, according to Tripadvisor.
Most travelers seek hotels due to size, but bed and breakfasts have shown continuously stronger recovery year-over-year. Quaint, romantic and charming hotel are strongest in the U.S.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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