Skip to content

Search

Latest Stories

Survey: Most Americans will risk travel hurdles to meet loved ones

Of the 84 percent planning to attend at least one gathering, 52 percent will travel more than last year

Survey: Most Americans will risk travel hurdles to meet loved ones

APPROXIMATELY 85 PERCENT OF U.S. travelers believe that prioritizing time with friends and family outweighs the season's travel challenges, according to a survey from G6 Hospitality’s Motel 6. Around 84 percent of respondents intend to travel to at least one gathering, while 52 percent among them are planning more trips compared to last year.

The survey obtained responses from more than 2,000 Americans celebrating a winter holiday, indicating their intention to attend an average of 10 or more gatherings this year.


Around 66 percent of respondents prefer traditional holiday celebrations with family during the winter season, while only 20 percent choose solo trips. More than half, 53 percent, of respondents seek alone time four hours into a holiday, while 19 percent express the same desire within one to two hours.

"The final months of the year are filled with love, excitement, and festivities with friends and family,” said Julie Arrowsmith, president and CEO of G6 Hospitality, parent company of Motel 6 and Studio 6. “No matter where the road takes you this season, Motel 6 and Studio 6 will be there as your resting place. From Friendsgiving to New Year’s Day, we are here to offer affordable rates and discounts on our My6 app so you can focus on making memories with loved ones, including those with four legs!"

Meanwhile, 82 percent of those celebrating winter holidays acknowledge the impact of the economic climate on their plans this year. Also, 56 percent are seeking experience-based gifts this year, like travel, and 55 percent will be selecting budget-friendly lodging for their journeys. Motel 6 and Studio 6 are offering promotions and discounts through its My6 rewards program.

According to a recent survey by exchange services firm IPX103, about 35 percent of U.S. travelers have voiced concerns regarding potential delays and cancellations for the 2023 travel season. Despite, 62 percent remain steadfast in their determination to travel this holiday season.

More for you

Red Roof partners with FreedomPay to streamline payments in 700+ U.S. hotels
Photo credit: Red Roof

Red Roof taps FreedomPay for 700+ hotels

Summary:

  • Red Roof is contracting with FreedomPay to provide payments across its 700+ U.S. hotels.
  • The company will gain an integrated solution, improved service, cost savings and efficiency.
  • The company is investing in people and technology to advance the brand, president Zack Gharib told Asian Hospitality.

RED ROOF IS contracting with FreedomPay to provide payments across its portfolio of more than 700 hotels in the U.S. The company will receive an integrated payment solution, upgraded service, cost savings and operational efficiency, according to a statement.

Keep ReadingShow less
Gen Z Shifts Hotel Shopping: Tech, Experiences & Values

Survey: Gen Z redefines hotel shopping

Summary:

  • Younger consumers are redefining hotel discovery through platform-hopping and peer input, according to SOCi.
  • Fragmented search and discovery are reshaping how trust is built.
  • About one-third of consumers aged 18–34 report less brand loyalty than a year ago.

GEN Z IS RESHAPING hotel shopping through multiple platforms, peer input and real-time research, according to SOCi, a marketing platform for multi-location businesses. Unlike previous generations who relied on a single search engine or map app, the younger consumer moves through a series of smaller decisions - starting on TikTok, checking Reddit or Yelp and ending with a Google Maps search.

Keep ReadingShow less
Hotel Tech Advances; Outpaces Operational Readiness

Report: Tech outpaces readiness in hotels

  • A gap is growing between technological potential and operational readiness, with many hotel teams still early in AI use.
  • Distribution teams are evolving with limited resources and uneven investment in talent and automation.
  • The report outlines how commercial teams in hospitality are managing transformation.

THERE IS A widening gap between technological potential and operational readiness, with many hotel staff still early in using AI effectively, according to “The State of Distribution 2025” report. Despite the availability of technology, training, systems and workflows remain in development.

The second edition of the industry benchmark report—published by NYU SPS Jonathan M. Tisch Center of Hospitality and its Hospitality Innovation Hub, in collaboration with RateGain Travel Technologies and HEDNA—noted that as traveler expectations rise, aligning people, processes and platforms is becoming a driver of performance.

Keep ReadingShow less
Peachtree Group's Residence Inn by Marriott under construction in downtown San Antonio, topping out milestone reached, June 2025

Peachtree tops out San Antonio Residence Inn

Peachtree Hotel to Open in Summer 2026 with 117 Extended-Stay Rooms

PEACHTREE GROUP HELD a “topping out” for its Residence Inn by Marriott in downtown San Antonio, Texas, marking completion of the structural phase of the 10-story, 117-room hotel. The property, co-developed with Austin-based Merritt Development Group, is scheduled to open in summer 2026.

The extended-stay hotel will be owned by Peachtree and managed by its hospitality management division, the company said in a statement.

Keep ReadingShow less
Air India plane crash 2025
Photo by Sam PANTHAKY / AFP

Air India reducing flights after deadly crash

AIR INDIA WILL reduce international service on widebody aircraft by 15 percent through at least mid-July, according to media reports. The decision comes less than a week after the June 12 crash of an Air India airliner carrying 230 passengers and 12 crew members in Ahmedabad, India, that killed 246 but left one survivor among the passengers.

The airline said the reduced service due to the safety inspection of aircraft and ongoing geopolitical tensions in the Middle East, which have disrupted operations, resulting in 83 flight cancellations over the past six days, according to ABC News. Passengers can either reschedule their flights at no additional cost or receive a full refund.

Keep ReadingShow less