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STR: U.S. hotels’ performance up in third week of February

Washington, D.C., posts highest occupancy increase over 2019

STR: U.S. hotels’ performance up in third week of February

U.S. HOTEL PERFORMANCE increased from the previous week, according to STR’s latest data for the third week of February.

Occupancy for the week ending Feb. 18 came in at 60.8 percent, up from 57.8 percent from the previous week and 5.5 percent below the comparable week in 2019. ADR reached $156.10, up from $150.97 the week before and 19.5 percent over the same month in 2019. RevPAR stood at $94.94, also up from $87.21 the previous week and a 12.9 percent rise over 2019.


February was the first time weekly hotel occupancy reached the 60 percent mark since the week ending Nov. 19, 2022, according to STR.

Among the top 25 markets, Washington, D.C., posted the highest occupancy increase over 2019, up 2.2 percent to 59.1 percent. Helped by Super Bowl LVII, Phoenix registered the highest ADR, up 58.4 percent to $278.20 and RevPAR, which rose 44.6 percent to $221.02 over 2019.

The steepest RevPAR declines from 2019 were reported in San Francisco, which dropped 25.9 percent to $124.24, and Chicago, down 11.7 percent to $60.24.

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Hunter Hotel Advisors Rebrands With Simpler Identity, Logo

Hunter rebrands toward simplicity

Summary:

  • Hunter is rebranding with a simplified name and updated visual identity.
  • The Atlanta-based firm was founded in 1978 by Bob Hunter.
  • The company surpassed $1 billion in hotel sales with 76 transactions as of mid-November.

HUNTER ADVISORS UNVEILED a rebrand to reflect its growth and long-term plans in hotel-investment advisory. The update shortens the name, revises the visual identity and unifies the brand across the firm and the annual Hunter Hotel Investment Conference.

The evolution, in development since 2024, includes the launch of hunteradvisors.co and hunterconference.co, unifying the firm’s advisory and conference platforms. Founded in 1978, the company has advised hotel owners and investors for nearly five decades.

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