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STR: U.S. hotel performance remains mixed in first week of May

New York City and Oahu Island reported occupancy above 80 percent

STR: U.S. hotel performance remains mixed in first week of May

U.S. HOTEL PERFORMANCE in the first week of May continued to register mixed results from the previous week, according to STR. However, the year-over-year performance increased similarly to last week.

Occupancy came in at 65.2 percent for the week ending May 6, down from 66.6 percent the week before and increased 2 percent over the comparable week in 2022. ADR was $157.62, up from $156.14, and increased 6.4 percent from 2022. RevPAR stood at $102.74 in the last week, declined from $104.01 percent the week before and rose 8.4 percent against the same period in 2022.


Among the Top 25 Markets, Chicago posted the highest year-over-year increase in occupancy in the first week of the month, up 14.7 percent to 67.7 percent and RevPAR rose 36.2 percent to $116.98.

Of note, New York City (85.1 percent) and Oahu Island (80.2 percent) were the only two markets to report occupancy above 80 percent. Meanwhile, New York’s occupancy stood at 87.8 percent last week.

Helped by Taylor Swift’s Eras Tour, Nashville reported the largest increase in ADR, up 27.9 percent to $227.79 and the second-highest jump in RevPAR, rose 33.2 percent to $174.20.

The only RevPAR declines were reported in Miami, down 9.9 percent to $197.12 and San Francisco, declined 2.4 percent to $141.18.

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Report: Hotels hold margins despite revenue slump

Report: Hotels hold margins despite revenue slump

Summary:

  • U.S. hotels adjusted strategies as revenue fell short of budget, HotelData.com reported.
  • Hoteliers prioritized cost, labor and forecasting over rate growth.
  • Six 2026 strategies include shifting from static budgets to real-time forecasts.

U.S. HOTELS ADJUSTED strategies to protect profit margins despite revenue lagging budget, according to Actabl’s HotelData.com. RevPAR averaged $119.22 through Sept. 30, 9 percent below budget, while GOP margins held at 37.7 percent, 1.2 points short of target.

HotelData.com’s “Hotel Profitability Performance Report for Q3 2025” showed operators adjusting forecasts, controlling labor and costs and protecting margins as demand softens and expenses rise. The report indicates an industry shift, with hoteliers relying less on rate growth and more on cost control, labor strategies and forecasting to maintain profitability.

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