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STR: Performance down in last week of February

Texas winter storm keeps that state’s occupancy higher

STR: Performance down in last week of February

IN THE LAST week of February, U.S. hotels lost the boosts they had seen from a holiday weekend, dampening performance, according to STR. The side effects of the winter storm in Texas, however, lingered.

Occupancy for the week ending Feb. 27 was 47.5 percent, down from 48.1 percent the week before and down 25.8 percent year-over-year. ADR for the week was $96.72, another weekly dip compared to $101.57 and down 25.2 percent from last year. RevPAR finished at $45.90, down from $48.82 week over week and down 44.5 percent yearly.


“The week-over-week decrease was the country’s first since late January. Florida, California, and New York reported the largest drops in demand,” STR said. “Texas, on the other hand, led the nation in room nights sold as hotels continued to house residents displaced by winter storm damage. The state’s occupancy reached a pandemic high of 57.3 percent, up a full point from the week prior.”

At 45 percent, the total occupancy for all top 25 markets was lower than the national average while ADR for the markets was higher than the average at $102.49. Miami saw the highest occupancy of the top 25 with 68.5 percent while Oahu Island, Hawaii, and Minneapolis saw the lowest with 30.2 percent and 30.8 percent respectively.

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Hunter Hotel Advisors Rebrands With Simpler Identity, Logo

Hunter rebrands toward simplicity

Summary:

  • Hunter is rebranding with a simplified name and updated visual identity.
  • The Atlanta-based firm was founded in 1978 by Bob Hunter.
  • The company surpassed $1 billion in hotel sales with 76 transactions as of mid-November.

HUNTER ADVISORS UNVEILED a rebrand to reflect its growth and long-term plans in hotel-investment advisory. The update shortens the name, revises the visual identity and unifies the brand across the firm and the annual Hunter Hotel Investment Conference.

The evolution, in development since 2024, includes the launch of hunteradvisors.co and hunterconference.co, unifying the firm’s advisory and conference platforms. Founded in 1978, the company has advised hotel owners and investors for nearly five decades.

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