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STR: Hotel profitability in April exceeds pre-pandemic levels for second month

Rise in top-line metrics brings up bottom-line metrics as well

STR: Hotel profitability in April exceeds pre-pandemic levels for second month

THE PROFITABILITY OF U.S. hotel exceeded pre-pandemic comparable levels for a second consecutive month in April, according to STR. The GOPPAR, TrevPAR and EBITDA PAR levels were the highest since November 2019 during the month.

GOPPAR was $90.96 for the month, up by more than $7 reported in March. In February , GOPPAR stood at $58.88. EBITDA PAR was $68.37 for April, TRevPAR was $218.40 and labor costs per room were $64.22.


“As the top-line metrics continue to progress toward full recovery, it is no surprise that the bottom-line metrics are coming in better than pre-pandemic times,” said Raquel Ortiz, STR’s director of financial performance. “GOPPAR and GOP margins continue to show incremental improvements month over month, with the GOP margin of 41.6 percent at its third-highest level on record and the highest since November 2018. F&B profits were up slightly from April 2019, mostly due to lower group demand lowering the cost of spend on F&B as well as the influences of inflation. Labor costs, on the other hand, remain slightly under the 2019 comparable due to lower employment levels and less available amenities.”

According to STR, nine of the major markets realized GOPPAR and TrevPAR levels higher than 2019.

“Miami continues to lead in both GOPPAR and TrevPAR recovery, hitting 178 percent of 2019 GOPPAR. On the other hand, San Francisco and Minneapolis remain near the bottom in both metrics. The GOPPAR level for the top 25 markets combined was the highest of the pandemic and only $12 less than April 2019,” Ortiz said.

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Peachtree Group Surpasses $2 B in U.S. Hotel Developments

Peachtree hits $2B in nationwide hotel developments

Summary:

  • Peachtree’s hotel development portfolio exceeds $2 billion nationwide.
  • Its largest project this year, Embassy Suites Gulf Shores, has 257 suites.
  • It has 11 hotels open, four under construction, three planned in Opportunity Zones.

PEACHTREE GROUP’S HOTEL development portfolio exceeded $2 billion nationwide despite high interest rates, rising construction costs and tighter credit conditions. Its largest project this year, the eight-story Embassy Suites by Hilton Gulf Shores Beach Resort in Alabama, includes 257 suites overlooking the Gulf Coast.

In Dallas, construction teams topped out the dual-branded AC and Moxy by Marriott Uptown, Peachtree’s tallest hotel at 19 stories in the city’s Uptown submarket, Peachtree said in a statement. The project, set to open in summer 2026, will add 264 rooms.

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