Skip to content

Search

Latest Stories

Stonebridge Cos., Red Roof join AHLA’s ‘Safe Stay’ program

Enhanced cleaning policies, social distancing guidelines and use of personal protection equipment included

STONEBRIDGE COS. OF Denver, led by Navin Dimond, president and CEO, has joined numerous other hotel companies around the country as part of American Hotel & Lodging Association’s “Safe Stay” initiative. Red Roof is joining the movement, too, with its RediClean program.

In the early days of the COVID-19 pandemic, Dimond said the company would update its operational guidelines according to recommendations from local and national health authorities. AHLA’s Safe Stay offers those guidelines, he said.


“Safe Stay will change hotel industry norms, behaviors and standards across all brands to ensure our hotel guests and team members are confident in the cleanliness and safety of hotels as travel increases,” Dimond said. “This initiative represents a new level of focus and transparency for an industry already built on cleanliness.”

Safe Stay includes guidelines for social interactions and workplace protocols as well.

“Safe Stay was developed specifically to ensure enhanced safety for hotels guests and employees. While hotels have always employed demanding cleaning standards, this new initiative will ensure greater transparency and confidence throughout the entire hotel experience,” said Chip Rogers, AHLA president and CEO. “The industry’s enhanced hotel cleaning practices, social interactions, and workplace protocols will continue to evolve to meet the new health and safety challenges and expectations presented by COVID-19.”

Red Roof’s RediClean program, like Safe Stay, aims to restore the traveling public’s confidence as government restrictions begin to ease.

“Red Roof is ready to welcome guests back, who have been sheltering in place” said Andrew Alexander, Red Roof president. “The Red Roof RediClean program is our commitment to enhanced cleaning, providing guests with the confidence they deserve as they once again begin to road trip throughout the country.”

Some RediClean protocols include a focus on extra cleaning of high-touch points in common areas, such as doorknobs, elevator buttons, front desks, stairwell handrails and gate handles. Red Roof housekeepers will clean and sanitize high-touch areas up to four times a day.

In the guestrooms, special attention will be given to sanitizing TVs, remote controls, tables, doorknobs, light switches, desks, phones, keyboards, toilets, faucets and sinks. The frequency of cleanings depends on guest requirements.

In jurisdictions where facemasks are required for anyone in public places where social distancing is not possible, Red Roof guests will be required to wear masks in lobbies, indoor corridors, vending rooms, laundry rooms and other common areas. In places where the masks are not required by law, Red Roof will still encourage their use by guests.

Housekeeping staff members are highly encouraged to wear gloves while working. All Red Roof employees are required to follow safety measures recommended by the Centers for Disease Control and Prevention, including:

  • Cleaning hands often with soap and water for at least 20 seconds
  • Avoiding close contact by putting distance between each other
  • Cleaning and disinfecting by continually practicing good hygiene and using hand sanitizer (provided at all properties) that contains at least 60 percent alcohol
  • Staying home if demonstrating symptoms of illness
  • Well-being checks of all employees, including physical temperature checks, should be carried out when required by law

Radisson Hotel Group and Red Lion Hotels Corp. also recently announced new cleaning protocols connected to Stay Safe.

More for you

Peachtree Group loan
Photo credit: Peachtree Group

Peachtree backs $42M loan for AFC deal

Summary:

  • Peachtree provided a $42 million floating-rate loan to Banyan Street Capital for the acquisition and repositioning of Atlanta Financial Center in Buckhead.
  • The deal delivers capital at a reset basis, with comps pricing 98 percent higher, reflecting strong collateral and execution.
  • It recently launched a $250 million fund to invest in hotel and commercial assets mispriced from market illiquidity.

PEACHTREE GROUP PROVIDED its first mortgage loan to Banyan Street Capital for the acquisition and repositioning of the 914,774-square-foot Atlanta Financial Center in Buckhead, Georgia. Peachtree said the office sector is at an inflection point, similar to the retail segment previously.

Keep ReadingShow less
Trump’s Proposed Visa Fee Threatens Seasonal Hospitality Workforce

Report: Trump visa fee sparks summer staffing fears

Summary:

  • Trump’s proposed $250 Visa Integrity Fee faces pushback from groups relying on seasonal J-1 workers from Latin America and Asia.
  • J-1 visa holders often work as housekeepers, amusement park staff, and lifeguards from pre-season through Labor Day; more than 300,000 use the visa annually.
  • DHS and the State Department have not clarified how the fee will be implemented or who qualifies for a refund.

A $250 VISA Integrity Fee in President Donald Trump’s Big Beautiful Bill is drawing criticism from groups that rely on seasonal workers from Latin America and Asia on J-1 and other visas, Newsweek reported. The organizations warn the cost, though sometimes refundable, could reduce the summer workforce that supports U.S. beach towns and resorts.

Keep ReadingShow less
Wyndham & Grubhub Offer Free Delivery to Guests & Staff

Wyndham, Grubhub offer free delivery to guests, staff

Summary:

  • Wyndham Hotels & Resorts is partnering with Grubhub to offer free product delivery to guests and staff at nearly 6,000 U.S. hotels across 20 brands.
  • A Grubhub account is required to activate the complimentary Grubhub+ membership; no credit card is needed and the membership does not auto-renew.
  • Wyndham recently deployed Elavon’s cloud payments interface to more than 6,000 U.S. and Canadian franchisees.

WYNDHAM HOTELS & RESORTS and Grubhub, an online ordering and delivery platform, will offer item delivery to guests and staff with no delivery fees and other benefits. The service is available at nearly 6,000 U.S. hotels across 20 brands, with orders placed through the Grubhub app on-site or by scanning a hotel QR code.

Keep ReadingShow less
U.S. Hotel Construction Hits 20-Quarter Low in June

CoStar: Hotel construction drops in June

Summary:

  • U.S. hotel rooms under construction fell year over year for the sixth straight month in June, hitting a 20-quarter low, CoStar reported.
  • About 138,922 rooms were under construction, down 11.9 percent from June 2024; the luxury segment had 6,443 rooms, up 4.1 percent year over year.
  • Lodging Econometrics recently said Dallas led all U.S. markets in hotel construction pipelines at the end of the first quarter, with 203 projects and 24,496 rooms.

THE NUMBER OF U.S. hotel rooms under construction declined year over year for the sixth straight month in June, reaching a 20-quarter low, according to CoStar. Additionally, more than half of all rooms under development are in the South, mostly outside the top 25 markets.

Keep ReadingShow less
G6 Hospitality Launches 24/7 Guest Support From August 1
Photo credit: G6 Hospitality

G6 launching 24x7 guest support on Aug. 1

Summary:

  • G6 Hospitality will launch 24x7 guest support on Aug. 1, expanding the current 18-hour window.
  • Escalations from phone, email and social media will be handled promptly by trained staff.
  • The service supports G6’s tech and service investments, including the AI-powered My6 app.

G6 HOSPITALITY, PARENT of Motel 6 and Studio 6, will launch a 24x7 customer support service for guests starting Aug. 1. The service extends the previous 18-hour window to full-day availability via phone, email and social media.

Keep ReadingShow less