Skip to content

Search

Latest Stories

Stonebridge Cos., Red Roof join AHLA’s ‘Safe Stay’ program

Enhanced cleaning policies, social distancing guidelines and use of personal protection equipment included

STONEBRIDGE COS. OF Denver, led by Navin Dimond, president and CEO, has joined numerous other hotel companies around the country as part of American Hotel & Lodging Association’s “Safe Stay” initiative. Red Roof is joining the movement, too, with its RediClean program.

In the early days of the COVID-19 pandemic, Dimond said the company would update its operational guidelines according to recommendations from local and national health authorities. AHLA’s Safe Stay offers those guidelines, he said.


“Safe Stay will change hotel industry norms, behaviors and standards across all brands to ensure our hotel guests and team members are confident in the cleanliness and safety of hotels as travel increases,” Dimond said. “This initiative represents a new level of focus and transparency for an industry already built on cleanliness.”

Safe Stay includes guidelines for social interactions and workplace protocols as well.

“Safe Stay was developed specifically to ensure enhanced safety for hotels guests and employees. While hotels have always employed demanding cleaning standards, this new initiative will ensure greater transparency and confidence throughout the entire hotel experience,” said Chip Rogers, AHLA president and CEO. “The industry’s enhanced hotel cleaning practices, social interactions, and workplace protocols will continue to evolve to meet the new health and safety challenges and expectations presented by COVID-19.”

Red Roof’s RediClean program, like Safe Stay, aims to restore the traveling public’s confidence as government restrictions begin to ease.

“Red Roof is ready to welcome guests back, who have been sheltering in place” said Andrew Alexander, Red Roof president. “The Red Roof RediClean program is our commitment to enhanced cleaning, providing guests with the confidence they deserve as they once again begin to road trip throughout the country.”

Some RediClean protocols include a focus on extra cleaning of high-touch points in common areas, such as doorknobs, elevator buttons, front desks, stairwell handrails and gate handles. Red Roof housekeepers will clean and sanitize high-touch areas up to four times a day.

In the guestrooms, special attention will be given to sanitizing TVs, remote controls, tables, doorknobs, light switches, desks, phones, keyboards, toilets, faucets and sinks. The frequency of cleanings depends on guest requirements.

In jurisdictions where facemasks are required for anyone in public places where social distancing is not possible, Red Roof guests will be required to wear masks in lobbies, indoor corridors, vending rooms, laundry rooms and other common areas. In places where the masks are not required by law, Red Roof will still encourage their use by guests.

Housekeeping staff members are highly encouraged to wear gloves while working. All Red Roof employees are required to follow safety measures recommended by the Centers for Disease Control and Prevention, including:

  • Cleaning hands often with soap and water for at least 20 seconds
  • Avoiding close contact by putting distance between each other
  • Cleaning and disinfecting by continually practicing good hygiene and using hand sanitizer (provided at all properties) that contains at least 60 percent alcohol
  • Staying home if demonstrating symptoms of illness
  • Well-being checks of all employees, including physical temperature checks, should be carried out when required by law

Radisson Hotel Group and Red Lion Hotels Corp. also recently announced new cleaning protocols connected to Stay Safe.

More for you

Red Roof partners with FreedomPay to streamline payments in 700+ U.S. hotels
Photo credit: Red Roof

Red Roof taps FreedomPay for 700+ hotels

Summary:

  • Red Roof is contracting with FreedomPay to provide payments across its 700+ U.S. hotels.
  • The company will gain an integrated solution, improved service, cost savings and efficiency.
  • The company is investing in people and technology to advance the brand, president Zack Gharib told Asian Hospitality.

RED ROOF IS contracting with FreedomPay to provide payments across its portfolio of more than 700 hotels in the U.S. The company will receive an integrated payment solution, upgraded service, cost savings and operational efficiency, according to a statement.

Keep ReadingShow less
Gen Z Shifts Hotel Shopping: Tech, Experiences & Values

Survey: Gen Z redefines hotel shopping

Summary:

  • Younger consumers are redefining hotel discovery through platform-hopping and peer input, according to SOCi.
  • Fragmented search and discovery are reshaping how trust is built.
  • About one-third of consumers aged 18–34 report less brand loyalty than a year ago.

GEN Z IS RESHAPING hotel shopping through multiple platforms, peer input and real-time research, according to SOCi, a marketing platform for multi-location businesses. Unlike previous generations who relied on a single search engine or map app, the younger consumer moves through a series of smaller decisions - starting on TikTok, checking Reddit or Yelp and ending with a Google Maps search.

Keep ReadingShow less
Hotel Tech Advances; Outpaces Operational Readiness

Report: Tech outpaces readiness in hotels

  • A gap is growing between technological potential and operational readiness, with many hotel teams still early in AI use.
  • Distribution teams are evolving with limited resources and uneven investment in talent and automation.
  • The report outlines how commercial teams in hospitality are managing transformation.

THERE IS A widening gap between technological potential and operational readiness, with many hotel staff still early in using AI effectively, according to “The State of Distribution 2025” report. Despite the availability of technology, training, systems and workflows remain in development.

The second edition of the industry benchmark report—published by NYU SPS Jonathan M. Tisch Center of Hospitality and its Hospitality Innovation Hub, in collaboration with RateGain Travel Technologies and HEDNA—noted that as traveler expectations rise, aligning people, processes and platforms is becoming a driver of performance.

Keep ReadingShow less
Peachtree Group's Residence Inn by Marriott under construction in downtown San Antonio, topping out milestone reached, June 2025

Peachtree tops out San Antonio Residence Inn

Peachtree Hotel to Open in Summer 2026 with 117 Extended-Stay Rooms

PEACHTREE GROUP HELD a “topping out” for its Residence Inn by Marriott in downtown San Antonio, Texas, marking completion of the structural phase of the 10-story, 117-room hotel. The property, co-developed with Austin-based Merritt Development Group, is scheduled to open in summer 2026.

The extended-stay hotel will be owned by Peachtree and managed by its hospitality management division, the company said in a statement.

Keep ReadingShow less
Air India plane crash 2025
Photo by Sam PANTHAKY / AFP

Air India reducing flights after deadly crash

AIR INDIA WILL reduce international service on widebody aircraft by 15 percent through at least mid-July, according to media reports. The decision comes less than a week after the June 12 crash of an Air India airliner carrying 230 passengers and 12 crew members in Ahmedabad, India, that killed 246 but left one survivor among the passengers.

The airline said the reduced service due to the safety inspection of aircraft and ongoing geopolitical tensions in the Middle East, which have disrupted operations, resulting in 83 flight cancellations over the past six days, according to ABC News. Passengers can either reschedule their flights at no additional cost or receive a full refund.

Keep ReadingShow less