Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
THE SENATE HAS released its version of a federal stimulus bill to help the nation’s economy as the COVID-19 pandemic continues. However, the new legislation is already meeting resistance from within the Republican party that introduced it.
Announced on Tuesday, if approved the Health, Economic Assistance, Liability Protection and Schools (HEALS) Act would join the Democrat controlled House’s Health and Economic Recovery Omnibus Emergency Solutions (HEROES) Act, passed by that legislative body in May. Both bills include elements hotels and other business need to stay open during the current economic downturn, but both would have to be consolidated into a law that can be signed by President Trump before they can be of benefit.
However, Congress appeared far away from agreeing on a final bill on Wednesday as the Senate hit hurdles with the HEALS Act.
“Our nation stands at a challenging crossroads. We have one foot in this pandemic and one foot in the recovery. We can’t go back to April, and until we have a vaccine, we can’t go back to normal either,” Senate Majority Leader Mitch McConnell said in a statement. “What the American people need is a smart, safe, and sustainable middle ground. And they need Congress’s help to construct it. That’s exactly what our major proposal would do.”
Despite that endorsement from party leadership, members of McConnell’s conference rebelled against numerous elements in the bill. Some called it a “mistake” or said “there are a hundred problems with the plan,” according to CNN.com. One point of contention was the inclusion of $1.75 billion in the bill to build a new FBI building.
"I just don't understand it. How is it tied to coronavirus? I never understood why we were giving money to the Kennedy Center or National Endowment for the Arts. During a pandemic, let's concentrate on solving the problem," Sen. Rick Scott, a Republican from Florida said during the Republican’s private lunch.
Last week, AAHOA sent a letter to Congress warning of the “catastrophic collapse” of the hotel industry without new federal aid. The American Hotel & Lodging Association and U.S. Travel Association sent their own letters outlining the priorities the government needs to address to meet the industry’s needs.
Many of those priorities, including new funding for the Paycheck Protection Program that provides loans for employee retention and limited liability protection for businesses as they reopen are included in the HEALS Act, said Chip Rogers, AHLA president and CEO, in a statement.
“We urgently need help just so hotels can remain solvent in order to retain and rehire our employees. We applaud lawmakers who have recognized this fact while crafting this critical legislation,” Rogers said. “We urge Congress to move swiftly to pass additional support directed at the industries and employees who have been most negatively impacted by this crisis.”
Establish a commercial mortgage backed securities market relief fund, with a specific focus on the hotel industry, as part of the Federal Reserve’s lending options.
Make structural changes to the Main Street Lending Facility established under the CARES Act to ensure hotel companies can access the program.
Include limited liability language to provide a limited safe harbor from exposure liability for hotels that reopen and follow proper public health guidance.
Include targeted tax provisions that will benefit severely injured businesses and their employees, including tax credits for capital expenditures or expenses to meet the industry’s Safe Stay initiative; enhanced Employee Retention Credit; a temporary travel tax credit; exempting taxation on phantom income from loan modification forgiveness or cancelation; and allowing full deductibility of the food and entertainment business expense.
Hotels supported more than one in 25 jobs and contributed $660 billion to the U.S. GDP before the pandemic, AHLA said. Since February, the industry has lost 4.8 million jobs, more than the construction, manufacturing, retail, education and health services sectors combined.
“Four months into this crisis, hotels are still staffed at less than half their pre-pandemic levels,” the association said. “The economic impact is the worst the industry has ever faced.”
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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