Salamander’s Johnson wins 2024 Peggy Berg Castell Award
The AHLA Foundation’s ForWard initiative presents the award to those advancing women in hospitality
By Vishnu Rageev RSep 06, 2024
SHEILA JOHNSON, FOUNDER and CEO of Salamander Collection, will receive the 2024 Peggy Berg Castell Award at The Lodging Conference 2024 in Phoenix on Oct. 8. The award, presented by the AHLA Foundation’s ForWard initiative, recognizes individuals who have made significant contributions to advancing women in hospitality.
Johnson, who has developed properties in the U.S. and Jamaica, is active in professional sports, the arts and humanitarian causes.
Johnson’s Salamander Collection is the largest Black-owned luxury hotel company in the U.S. and ranks among the largest minority- and women-owned businesses in Washington, AHLA Foundation said in a statement.
“It is hard to imagine an industry leader who embodies the principles of the Peggy Berg Castell Award more than Sheila Johnson,” said Anna Blue, AHLA Foundation’s president. “She has been an inspiration in so many areas throughout her career and continues to set standards for excellence in the hotel industry.”
The foundation said an independent group of industry leaders and stakeholders selected Johnson as the fifth recipient of the annual award. Recipients are principled leaders who champion inclusion in the hotel industry, creating new paths for women to advance. Julienne Smith, chief development officer for the Americas at IHG Hotels & Resorts, received the 2023 Peggy Berg Castell Award.
“I am honored to be a recipient of the Peggy Berg Castell Award and to be recognized in our industry as a champion for women,” Johnson said. “I share this award with my entire team of dedicated professionals who also share my values.”
Johnson serves on the executive committee of the American Hotel & Lodging Association and the Forbes Travel Guide Strategy Committee. She previously served on the U.S. Travel and Tourism Advisory Board, appointed by the Secretary of Commerce.
Johnson is also a cofounder of Black Entertainment Television.
Blue will present the award to Johnson on Oct. 8, followed by a fireside chat highlighting her achievements and ongoing influence on the next generation of hospitality leaders.
The honor, previously known as the Castell Award, was renamed last year to pay tribute to Castell Project founder Peggy Berg. The Castell Project, a nonprofit dedicated to advancing women leaders in hospitality, merged with the AHLA Foundation’s ForWard initiative in 2023.
Marriott launches Outdoor Collection and Bonvoy Outdoors platform.
First two brands are Postcard Cabins and Trailborn Hotels.
Platform features 450+ hotels, 50,000 homes and activities.
MARRIOTT INTERNATIONAL RECENTLY launched the brand “Outdoor Collection by Marriott Bonvoy” and introduced “Marriott Bonvoy Outdoors,” a digital platform that lets travelers plan trips by destination or activity. The first two brands in the Outdoor Collection are Postcard Cabins and Trailborn Hotels.
Outdoor Collection offers stays such as cabins near national parks and hotels on cliffs, providing access to nature along with basic guest needs, including beds, running water and restrooms, Marriott said in a statement.
The Marriott Bonvoy Outdoors platform includes 450 hotels, 50,000 homes and villas, and tours and activities, the statement said. Postcard Cabins has 1,200 cabins across 29 U.S. locations within two hours of major cities and Trailborn Hotels offers properties in the Blue Ridge Mountains, the Grand Canyon, and Wrightsville Beach, North Carolina.
“We built Marriott Bonvoy Outdoors to help people, whether that’s cresting a mountain trail, catching the perfect wave, or simply finding quiet under the stars,” said Peggy Roe, Marriott's executive vice president and chief customer officer. “Travel is at its best when it speaks to who we are and what we love. It’s about reconnecting with yourself and the people you love in the places that inspire you most. With the new Outdoor Collection by Marriott Bonvoy, our curated Marriott Bonvoy Moments and activations like the Drop Pin Challenge with Dylan Efron, we’re not just offering places to stay, we’re opening doors to experiences that inspire, connect and stay with you forever.”
Marriott Bonvoy partnered with Dylan Efron on the Drop Pin Challenge, a treasure hunt across 20 U.S. and Canadian locations with 10 million points at stake. Travelers can visit marriottbonvoyoutdoors.com for rules and locations and the first 50 eligible participants to scan each pin earn 10,000 points. The platform is also partnering with Outside Interactive to offer Marriott Bonvoy Moments that connect guests with nature and activities.
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