Report: U.S. extended-stay supply grew 3.3 percent in August
It marked the 35th month of supply growth at 4 percent or less
By Vishnu Rageev RSep 28, 2024
U.S. EXTENDED-STAY ROOM supply increased by 3.3 percent in August, surpassing the average monthly growth over the past two years, according to The Highland Group. This rise is partly attributed to the inclusion of WaterWalk by Wyndham, a mid-price extended-stay brand, in the database starting in May after its affiliation with Wyndham.
August also marked the 35th consecutive month of supply growth at 4 percent or less, with the annual supply change remaining below 2 percent for the past two years, as revealed in The Highland Group’s U.S. Extended-Stay Hotels Bulletin. However, both metrics are well below the long-term average, the report found.
The 11.9 percent increase in economy extended-stay supply, along with modest gains in mid-price and upscale segments, is primarily due to conversions. New construction in the economy segment is estimated at only 3 percent of rooms compared to last year, the report noted.
Supply change comparisons have been affected by rebranding, the de-flagging of hotels that no longer meet brand standards, and the sale of some hotels to multi-family apartment companies and municipalities. This trend is expected to taper off during the remainder of 2024, with the total increase in extended-stay supply compared to 2023 remaining well below the long-term average.
“August was another very good month for extended-stay hotels as demand growth exceeded the change in supply for the fifth straight month and the strongest respective gains in RevPar and ADR were recorded in four and ten months," said Mark Skinner, The Highland Group’s partner.
Revenue rises
Extended-stay hotels saw a 5.7 percent revenue increase in August, marking the fifth consecutive monthly gain of 4 percent or more and the largest growth in 15 months, The Highland Group reported. This outpaced the 4.6 percent increase reported by STR/CoStar for the overall hotel industry.
The growth in extended-stay hotel occupancy in August marked the fifth consecutive monthly increase after more than a year of consistent declines. However, this fractional gain was smaller than the 1.4 percent increase reported for the overall hotel industry by STR/CoStar.
In August, extended-stay hotel occupancy was 11.8 percentage points higher than the total hotel industry, consistent with the historical long-term average occupancy premium for summer months.
After monthly declines in February and March—the first in three years—extended-stay hotel ADR increased for the fifth consecutive month in August, marking the largest gain since October 2023.
The economy segment posted ADR increases for the third straight month after five consecutive declines, marking the largest monthly growth in a year. Compared to all hotel classes, only upscale extended-stay hotel ADR performed worse in August, with a differential of just 0.1 percent.
Extended-stay hotels reversed a four-month decline in monthly RevPAR starting in April, continuing through August, with August’s gain being the strongest in four months. However, as typical for summer months, the RevPAR increase was lower than the 3.6 percent gain reported by STR/CoStar for the overall hotel industry.
Economy extended-stay hotels saw a 0.3 percent monthly increase in RevPAR in August, marking their second consecutive rise after over a year of decline. Mid-price extended-stay hotels continued to lead RevPAR growth in the sector for the fifth straight month.
The Highland Group reported that extended-stay room supply grew by 3.1 percent in July, exceeding the average monthly increase over the past two years.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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