Summary:
- Jacaruso Enterprises has been redefining hotel sales for more than 15 years.
- The company is trusted by thousands of hotels across the Americas.
- It offers sales solutions that restore revenue and reputation in challenging times.
THE HOSPITALITY INDUSTRY is built on people, but powered by revenue. For many hoteliers, especially family-owned or franchise properties, safeguarding that investment can feel overwhelming. If you find yourself wide awake at night, you’re not alone. Occupancy pressures, market uncertainty, staffing shortages and rising expectations have left many hoteliers struggling to rest easy.
This Diwali, the lesson of light over darkness feels more relevant than ever. In hospitality, darkness means uncertainty, inconsistency and survival mode, while light brings clarity, confidence and stability. The best way to spark that light at your property today? Rethink your approach to sales.
Safeguarding reputation and revenue
The challenges keeping hoteliers up at night aren’t going away. Recruiting and retaining skilled sales talent has become harder and more expensive. According to AHLA, hospitality has one of the highest turnover rates of any industry and replacing an employee can cost up to 30 percent of their annual salary. In smaller markets, limited talent and turnover can set back performance for months. When sales falls to a GM or front desk, opportunities inevitably slip through the cracks.
Here’s the good news: remote sales can change the outcome. Properties that once struggled to answer RFPs on time or follow up with leads consistently now have responses within hours, not days. Studies show hotels with dedicated sales support achieve RFP response rates above 90 percent, compared with 60 to 70 percent without remote sales.
Moreover, hotels that lost momentum during transitions, whether a leadership change, a renovation, or a brand conversion, have been able to stabilize revenue and thrive. The benefits of remote sales extend far beyond this quarter’s occupancy.
For family-run hotels or generational properties, every missed lead is not just lost revenue now, but a missed opportunity to strengthen reputation and build relationships that sustain the business long term. Many travel buyers now expect same-day RFP responses and delays may result in exclusion from consideration. Protecting continuity and brand equity is as important as filling rooms — and remote sales safeguards both.
Going beyond sales limits
For years, hotel sales were defined by local proximity. A salesperson worked on property, near the lobby. They handled leads, nurtured accounts, and made calls. That model worked well when talent was abundant and demand patterns were predictable. Neither of those conditions may exist in your market today.
With the right systems, tools and expertise, a sales professional doesn’t need to be local to be effective. They can be hundreds of miles away, yet still work seamlessly with your onsite team, respond to leads in real time and provide the same, if not greater, level of strategic support.
At its core, remote sales isn’t about removing people from property. It’s about removing limits. It’s the freedom to tap into experienced talent no matter where they live, supported by technology that keeps hoteliers fully informed and connected.
Time to shine: Why remote sales matters now
The timing for remote sales has never mattered more. Labor shortages aren’t easing, guest expectations continue to rise and competition for business is fierce. At the same time, hoteliers are being asked to do more with less, protecting margins while navigating constant uncertainty.
Technology is evolving fast. There are more tools on the market to help with sales than ever before, but tools don’t close business — people do. Remote sales are quickly becoming the standard for how successful hotels operate. The hotels that are winning in today’s market are the ones that have already embraced it, blending human expertise with technology to stay ahead of shifting demand.
Finding a trusted partner
Our team knows the realities of hotel operations because we’ve lived them. We understand the strain of turnover, the cost of missed leads and the balancing act between service and
revenue. Owners tell us the biggest difference isn’t just in their numbers, but in their peace of mind.
For more than 15 years, Jacaruso Enterprises has been redefining hotel sales. Long before remote work became mainstream, we pioneered a model that gave hoteliers access to experienced sales professionals wherever they were needed. We’ve been a trusted partner to thousands of hotels across the U.S., Canada and Latin America — and work closely with more than 73 hotel brands, including independent and boutique properties.
Enjoy a brighter future
The hospitality business has always been demanding, but it doesn’t have to mean sleepless nights. Your hotel’s success isn’t defined by location — it’s defined by the strength of your sales strategy.
Even in competitive markets, hoteliers report better visibility, stronger pipelines, steadier cash flow and fewer sleepless nights.
If you’re interested in a brighter future for your hotel, we’d love to help you get there!
April Eskelson is a vice president at Jacaruso Enterprises
