Summary:
- Red Roof is contracting with FreedomPay to provide payments across its 700+ U.S. hotels.
- The company will gain an integrated solution, improved service, cost savings and efficiency.
- The company is investing in people and technology to advance the brand, president Zack Gharib told Asian Hospitality.
RED ROOF IS contracting with FreedomPay to provide payments across its portfolio of more than 700 hotels in the U.S. The company will receive an integrated payment solution, upgraded service, cost savings and operational efficiency, according to a statement.
FreedomPay, a payment platform for businesses, enables payments for hotels, guests and Red Roof franchisees, the company said.
“With FreedomPay’s advanced payment gateway, Red Roof is gaining a strategic edge, driving operational efficiency and ensuring our processing is omnichannel-ready,” said Sharee Brell, Red Roof’s senior vice president of technology. “The partnership positions our brand and franchisees for greater success in the years ahead while providing our guests with an elevated experience.”
Chris Kronenthal, FreedomPay’s president, said the company is trusted by major hospitality brands and is partnering with Red Roof to deliver a unified experience for franchisees and guests.
“Our Next Level Commerce technologies will enable secure omnichannel payments at hundreds of Red Roof locations across the U.S.,” he said.
Red Roof is investing in people and technology to advance the brand, Red Roof President Zack Gharib told Asian Hospitality during an interview at AAHOA’s 2025 Convention and Trade Show.
