India's Prestige to add 2,500+ keys across seven cities
The company filed with SEBI to raise $316 million through an IPO
Prestige Hospitality Ventures plans to add 2,509 keys across seven Indian cities, according to the Economic Times. Pictured is Prestige's Sheraton Grand Bengaluru Whitefield Hotel & Convention Center.
Vishnu Rageev R is a journalist with more than 15 years of experience in business journalism. Before joining Asian Media Group in 2022, he worked with BW Businessworld, IMAGES Group, exchange4media Group, DC Books, and Dhanam Publications in India. His coverage includes industry analysis, market trends and corporate developments, focusing on retail, real estate and hospitality. As a senior journalist with Asian Hospitality, he covers the U.S. hospitality industry. He is from Kerala, a state in South India.
How Many New Hotel Rooms Is Prestige Hospitality Adding?
PRESTIGE HOSPITALITY VENTURES Ltd. is adding 2,509 rooms to its inventory through ongoing and upcoming projects, according to an Economic Times report. The pipeline includes three ongoing projects with 951 keys and nine upcoming projects with 1,558 keys across seven Indian cities.
PVHL, a wholly owned subsidiary of Bengaluru-based Prestige Estate Projects Ltd. that operates luxury, upper upscale, upscale and upper midscale hospitality assets for business and leisure travellers, recently filed a draft red herring prospectus with SEBI to raise Rs 2,700 crore or about $316 million through an IPO.
This makes PVHL one of the largest private hotel asset owners and developers in South India by total key count, the report said. With this expansion, PVHL will have a presence in Bengaluru, Delhi, Goa, Hyderabad, Sakaleshpura, Chennai and Mumbai—markets that account for a large share of India’s hotel room supply and air traffic.
As of Dec. 31, PVHL’s portfolio includes seven operating assets with 1,445 keys, including one under renovation. The assets are Sheraton Grand with 360 keys, JW Marriott Golfshire with 301 keys, Conrad with 285 keys, Techcloud – Moxy with 128 keys, Tribute-Mulberry with 102 keys and Angsana Oasis Spa and Resort with 79 keys, all in Bengaluru. Marriott Executive Apartments, UB City, Bengaluru is under renovation with 190 keys.
The company’s projects are concentrated in India’s top 10 hospitality markets, where demand is driven by business activity, tourism and connectivity. Mumbai, Delhi-NCR, Bengaluru, Goa, Chennai and Hyderabad together accounted for 59 percent of India’s air traffic and 46 percent of hotel key supply in fiscal year 2024. Its location strategy focuses on identifying micro-markets near airports, business districts, industrial areas and tourism zones.
The portfolio includes convention centre hotels, business hotels, extended stay service residences and golf resorts. The company has operating arrangements with brands owned by Marriott International, including St. Regis, Edition Hotels, Resorts & Suites, W Hotels, JW Marriott Hotels & Suites, Marriott Marquis Hotels, Marriott Hotels, Sheraton Hotels & Resorts, Autograph Collection Hotels, Tribute Portfolio Hotels & Resorts, Moxy Hotels, Aloft Hotels and Marriott Executive Apartments. It also partners with global brands such as Conrad by Hilton Worldwide and Angsana Resorts & Spa by Banyan Group.
As of Dec. 31, Prestige has the highest number of keys among operating and pipeline hospitality assets in the Marriott managed portfolio, accounting for 9 percent of the total, the report said.
Rating agency ICRA said India’s hospitality sector is expected to grow 6 to 8 percent this financial year.
Luxury hotel demand exceeds supply in India due to entry barriers, JM Financial reported.
Land, regulation, zoning, costs and long gestation hinder expansion.
Luxury room demand is projected to grow 10.6 percent CAGR from fiscal 2024–2028.
THE LUXURY HOTEL sector in India faces strong demand, but supply is constrained by high entry barriers, according to a JM Financial study. Land availability, regulations, zoning laws, capital costs and long gestation periods hinder expansion.
Demand for luxury hotel rooms is rising, driven by higher incomes and a shift toward premium experiences, boosting ADR and occupancy, Economic Times reported, citing the study. Luxury rooms demand is projected to grow at a CAGR of 10.6 percent between fiscal 2024 and fiscal 2028, while supply is expected to rise 5.9 percent over the same period.
Upscale and upper-upscale segments accounted for 34 percent of properties signed in 2024, up from 26 percent in 2023, HVS Anarock reported, according to ET. The luxury segment rose to 9 percent, nearly doubling its share from 5 percent last year.
Higher incomes, a demand-supply gap, shifting consumer preferences and limited luxury hotel inventory drove ARR growth and occupancy in the luxury segment from fiscal 2014 to fiscal 2024, the report said.
India’s hospitality industry had about 3.4 million keys as of March 31, 2024, the study said.
The organized sector—branded hotels, aggregators and quality independent hotels—accounted for 11 percent or about 375,000 keys. Of this, branded hotels made up 45 percent or about 170,000 keys, while the luxury segment comprised 17 percent of the branded market or about 29,000 keys.
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