Skip to content

Search

Latest Stories

Omega Hotel Group sells Best Western in Destin, FL

The hotel will now rebrand as Spark by Hilton

Omega Hotel Group sells Best Western in Destin, FL

OMEGA HOTEL GROUP, led by CEO Bob Kumar, recently sold the 137-room Best Western Sugar Sands Inn & Suites in Destin, Florida, to an unnamed institutional investor. The hotel, near Destin’s white sand beaches, will now be repositioned as Spark by Hilton, according to Hunter Hotel Advisors.

“We had the privilege of representing both the seller and buyer on this transaction,” said Shamir Patel, Hunter’s senior vice president, who executed the deal. “Destin is one of the most sought-after markets in Florida, with an almost impossible barrier to entry. We are very excited to see what this new Spark by Hilton brand can do there.”


Omega Hotel has partnerships with Best Western, Choice Hotels International, and Intercontinental Hotel Group. Currently, they own five hotels in Alabama, four in Tennessee, and four in Florida, according to its website.

In September, Newbond Holdings, led by Neil Luthra, acquired Aloft Tampa Downtown in Florida, marking the company’s third downtown riverfront hotel investment in the city within 24 months.

More for you

Two best friends reunite on a Days Inn trip for social media ambassador campaign

Days Inn launches $10K bestie contest

How Can You Win $10K with Days Inn’s Best Friends Contest?

WYNDHAM HOTELS & RESORTS’ Days Inn brand is launching a nationwide search to reunite five pairs of long-distance friends as brand ambassadors. The pairs, named “Days Inn-siders,” will spend a weekend highlighting a destination on the brand’s social media and receive $10,000, accommodations, flights and a daily stipend.

The initiative aligns with National Best Friends Day on June 8, and applications are open online through July 1, Wyndham said in a statement.

Keep ReadingShow less
Ameyalli Park City by Appellation resort

Appellation, Chopra launch Utah retreat

Introducing Ameyalli Park City by Appellation

APPELLATION HOTEL BRAND co-founders Charlie Palmer and Christopher Hunsberger are working with wellness expert Deepak Chopra to launch a new branded hospitality concept, “Ameyalli Park City by Appellation”, near Park City, Utah. The 78-acre retreat, set to open in 2026 in Midway, will include an 80-key hotel, a wellbeing center and multiple dining venues.

The resort will feature the Ameyalli Center of Excellence, offering health and longevity programming based on Chopra’s seven pillars of wellbeing: emotional regulation, sleep, mindfulness, movement, relationships, nutrition and laughter. Appellation will operate the property.

Keep ReadingShow less
RevPAR trends for US extended-stay hotels in April 2025

Report: Extended-stay April performance mixed

What's the latest on US extended-stay hotel performance for April 2025?

U.S. EXTENDED-STAY AND overall hotel RevPAR declined in April, reflecting their long-term correlation, according to The Highland Group. Economy and mid-price extended-stay hotels performed better than their respective classes, while upscale extended-stay hotel RevPAR fell in line with all upscale hotels, according to STR/CoStar.

The Highland Group’s “US Extended-Stay Hotels Bulletin: April 2025” reported a 3.6 percent year-over-year increase in extended-stay room nights available. This gain partly reflects the addition of mid-price brands WaterWalk by Wyndham in May 2024 and Executive Residency by Best Western in January to the database.

Keep ReadingShow less
Red Roof and Bridge partner to streamline hotel financing for U.S. owners and developers

Red Roof, Bridge to provide capital to owners

RED ROOF IS working with digital financing platform Bridge, led by Rohit Mathur as CEO, to improve access to capital for hotel owners and developers. The partnership allows Red Roof owners and operators to submit loan requests in about 10 minutes and access Bridge’s network of more than 150 lenders.

The platform provides loan terms by packaging each opportunity with data and side-by-side comparisons to support decision-making, the companies said in a joint statement.

Keep ReadingShow less